Marketing Content Specialist | Scranton, PA

Detailed Information

  • Location: Scranton, PA

  • Company: PF Carrus

of the Content Manager. The right candidate will be an experienced content writer who has some SEO knowledge and is passionate about what they do. Essential Job Functions: In this role, you’ll create unique and engaging blog content for seven different brands, following guidance from the SEO team to enhance our ranking opportunities in search.

You’ll also be responsible for writing five blogs per week to meet our content goals, working with the Content Manager, SEO, and Web Content teams to publish your work. Job responsibilities: Write quality, SEO-optimized content for web and blogs Partner with SEO on keyword strategy Work with compliance, brand and manager to ensure copy meets

all language, structure tone and compliance requirements Work with Content Manager to meet weekly writing goals Occasionally assist with other marketing content needs including writing new web copy and updating current copy for various brands Knowledge, Skills, Abilities: 3+ years experience as a copywriter Knowledge of SEO and how it applies to content marketing Strong verbal and written communication skills Ability to work collaboratively in a remote environment Strong time-management, project management and ability to organize and prioritize against varying goals High level of autonomy and self-motivation Ability to write for a variety of different audiences, while adhering to brand

and compliance standards Familiar with using Google Analytics to measure content performance Familiar and comfortable using generative AI as a tool to assist with writing tasks Equal Employment Opportunity: At Penn Foster we are proud to be an Equal Employment Opportunity employer.

 We are committed to creating a work environment that embraces and celebrates diversity.  We do not discriminate based on race, color, religion, interaction (including pregnancy and gender identity), national origin, political affiliation, interactionual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other status protected under federal, state, or local law.

About Us: At Penn Foster, we are dedicated to helping over 300,000 students each year achieve their goals through affordable, accessible, career-focused learning. Our mission has remained the same since 1890: to enhance the lives of our students and clients through the acquisition of skills and credentials that can help them work toward their career and life goals. Together with our extensive partner network of leading employers, community-based organizations, and academic institutions, we close skills gaps and are building a workforce that’s prepared for the future job market.

We aim to help businesses thrive by mobilizing their individual workers and energizing communities with opportunities for growth and progress. We are proud to play a role in the success of over 80% percent of our graduates that see improvement within their careers, as they inspire us to keep finding new ways to further our reach and broaden horizons. Join the Penn Foster movement and start working toward a better future today. What We Offer: We offer a competitive base salary, plus a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, parking & commuter benefits, a 401K with a company match, plus free access to all of our online programs.

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