Location: Greenville, SC
Company: Fresh Water Systems
DUTIES & ESSENTIAL JOB FUNCTIONS Brand Management Protect and promote Fresh Water Systems/neo Logic Solution's (Neo)brand through writing, editing, and producing engaging content Ensure content adheres to spoken and unspoken brand guidelines andaligns with optimizing SEO, working with web production team Ensure all content has been technically vetted for accuracy and reflectswell on Fresh Water Systems and Neo Ensure all content is beneficial for our customers and helpful in the buyingprocess Edit, plan, and review all content produced by the Technical Content Writer, Product & Digital Support Specialist, UI/UX Designer, SEO, andother content and marketing reports.
Content Production
Act as a producer for content production (including blog posts, emailmarketing, video production, podcasts, and other marketing materials). Schedule and coordinate various productions by keeping a content andmarketing campaign calendar Work with the SEO/Web production team to optimize all content forsearch.
This includes search engines (Bing, Google) and platforms(Amazon, Facebook, Twitter) Implement 5 key buyer thoughts into all content strategya. How much does it cost? b. What are the problems? c. Which is better (this or that)? [Versus and Comparisons]d. Who [or What] is the best? e. Product reviews Understand customer needs/desires/wants and incorporate them into thestrategy. Why
does Fresh Water/Neo get hired by its customers? Engage with the sales team to produce content based on customer'squestions Introduce new avenues of customer engagement and content (webinars, long-form email marketing, ebooks, podcasts, videos) Partner with the web production team on website enhancements(optimized landing pages and calls-to-action, collection and product page SEO, dynamic UI/UX) Partner with the Product team to launch brand-specific marketingventures, leveraging marketing tools like paid advertising, emailcampaigns, blog posts, and enhanced web features like buyer's guides.
Label & Packaging Design Work alongside the New Product Development team to create newcartridge labels, carton labels, box labels, product packaging, and otherrequired materials to bring our new products to market.
Coordinate with the Warehouse and Operations to provide them withprint-ready labels for in-house relabeling projects. Work with the Product team to adjust language, sizing, productspecifications, and other requirements for pre-existing products. Graphic Design Plan and mock-up all creative requests, and encourage transparent, ongoing dialogue about revisions, design strategies, and alternate designsfor all graphic marketing campaigns. The web UI/UX (Web Production)team will mock-up web pages for your review.
Plan and mock-up all internal requests for graphic design projects. Thisincludes PDFs, product spec sheets, installation instructions, productmanuals, banners, email, campaign material, print advertising, brochures, and other design projects. Website and paid advertising mockups will behandled by the Web Production team but will communicate to you forreview. QUALIFICATIONS Bachelor's degree in Marketing, or related field. 3+ years' experience in a related, manager-level role. Extensive knowledge of marketing strategies, channels, and branding.
Superb leadership, communication, and collaboration abilities. Strong time management and organizational skills. WORKING CONDITIONS AND PHYSICAL DEMANDSWorks in an office setting or remote. If remote, and in the Greenville area there will betimes when in office attendance will be necessary. If not in Greenville, SC limited travelmay be necessary. Ability to communicate orally with customers, vendors, management, and other co-workers is crucial. Regular use of the telephone and e-mail forcommunication is essential. Sitting for extended periods is common. Hearing and visionwithin normal ranges is essential for normal conversations, to receive ordinaryinformation and to prepare or inspect documents.
Activities require the ability to remain in a stationary position 50% of the time, occasionally move about inside the office to access files or office equipment, operate acomputer and other office productivity machinery, such as a calculator, handheld devices, copy machine, and computer printer, and operate and monitor various equipment. Mustbe able to position self to maintain equipment, including under tables and desks. No heavy lifting is expected; exertion of up to 10 lbs. of force occasionally required.
Good manual dexterity for the use of common office equipment such as computers, phones, calculators, copiers, and fax machines.
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
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