Location: Arlington, VA
Company: Linkitall
Insurance, PTO, Mental Health PTO, Birthday PTO, Housing Incentive Major responsibilities include (not all inclusive) Identify and support the subsequent utilization of new technology specific to identified stakeholder groups to proliferate comprehensive, timely and accurate information.
Draft for government approval, tailored outreach campaigns, backssments of campaign performance, and recommendations for further improved stakeholder collaboration based on current campaign performance. Recommend tactical publication, and distribution plans and timelines, to include required resources for all major efforts undertaken. Provide draft campaign plans, strategic communications strategies,
and tactical execution plans for high-visibility events. Develop program graphics for government approval to ensure that program identity is graphically incorporated throughout all ARCP distribution platforms which include program website, program social media platforms, briefing materials, and other design venues as designated by Functional Representative.
Track, maintain and provide monthly comprehensive metrics to backss the effectiveness of communication plans and initiatives. Contractor shall include pre-determined metrics with analysis. Support the synchronization of activities, messaging, and branding across all program components to ensure brand consistency. Conceptualize and
draft marketing and advertising campaigns; prepare advertising strategies, plans, and objectives.
Analyze the effectiveness of campaigns by collecting, analyzing, and summarizing data. Use photography and videography skills to capture in-person events. Qualifications/Requirements Bachelor's Degree in Bachelor's degree in Marketing Communications or related discipline Understanding of applicable Government and/or industry standards specific to marketing. Current understanding of digital platforms, and customer experience. Experience 4+ Years of experience.
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