Location: Hunt Valley, MD
Company: McCormick & Company
Trade Marketing Manger - Spices & Extracts immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland. What We Bring To The Table: The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.
) we also offer: • Competitive compensation • Career growth opportunities • Flexibility and Support for Diverse Life Stages and Choices • We prioritize our communities and the planet we share. We are proud to be awarded as a Diversity Inc. Top 50 company for Diversity and have multiple Sustainability awards (ranking #22 in the World and #1 in Food Products) • Wellbeing programs
including Physical, Mental and Financial wellness • Tuition assistance POSITION OVERVIEW The Trade Marketing Manager functions as the interface between Field Sales and Marketing to lead strategic Sales/Trade promotion plan development and deployment, problem-solve and resolve issues with Sales/Trade promotion strategies that support and drive national business objectives to achieve sales & profit goals.
RESPONSIBILITIES Translate and deploy strategic direction from Marketing (annual and ad hoc) into National and market specific strategies for field sales execution Provide insights to and participate in joint planning sessions with field sales managers and brokers to ensure one comprehensive
plan Allocation of incremental marketing/trade funds develop and implement promotional event reviews, compliance tracking and evaluation of trade spending Resolution of various, often unique, Sales and Customer issues related to deal economics, sales, production, supply chain, and/or marketing Help with development and coordination of Sales and Customer initiatives/plans related to new products introductions and test markets Participate in new item and promotion forecast to ensure customer service needs are met; includes working with Marketing and Supply Chain via the S&OP process and managing the inventory and production needs as necessary Work along with the Category Management, Revenue Management and Shopper Marketing on strategic initiatives related to major customer sales opportunities REQUIRED QUALIFICATIONS Bachelor’s degree in Sales/Marketing 6+ years trade and customer experience in Sales/Marketing 2+ years direct customer interface and sales plan execution Ability to set strategic direction and handle complexity Strong leadership, performance management & coaching skills Sound understanding of concepts and principles in Sales/Marketing, and working knowledge of the same in Finance and Supply Chain Indepth understanding of how Sales integrates with Marketing, Finance, Supply Chain and the Business; indepth knowledge of industry and market operation Advanced analytical (including interpretation), problem-solving, and project management skills Strong strategic thinking and ability to offer unique perspective to problem-solving Strong written and verbal communication skills with attention to detail Valid driver’s license Ability to relocate Travel as required PREFERRED QUALIFICATIONS MBA Experience working in CPG industry sector and competitive landscape #LI-SM1 Mc Cormick & Company is an equal opportunity/affirmative action employer.
All qualified applicants will receive consideration for employment without regard to interaction, gender identity, interactionual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. As a general policy, Mc Cormick does not offer employment visa sponsorships upon hire or in the future.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
