Location: Boston, MA
about connecting security and risk teams to services and solutions that enable them to effectively manage risk and stay ahead of cyber threats. In a highly competitive space, this team is responsible for bringing products to market, driving growth of our business, and enabling our field teams and partners.
About the Role We are looking for an experienced leader with strong technical and business acumen to further develop the technical product marketing function at Rapid7. This is an exciting opportunity to grow a team and define the channels and strategies we use to help customers discover and experience our products and services. In this role, you will: Develop a roadmap and plan to
expand our bottom-of-funnel activities that enable customers to see and experience how our products and services can drive success for their organizations Partner closely with cross-functional teams - including Sales Engineering, Product, UX - to develop compelling marketing materials and experiences that engage prospective customers - i.
e. Guided Tours (website), Click-Through Demonstrations, Trials, Day-in-the-Life, Use Case Videos, and similar artifacts Team with business Product Marketing counterparts to understand and evangelize our products and upcoming investments; support development of launch materials and enablements to bring new products and services to market Work with enablement
teams to develop training materials that educate and excite our field teams Report and track usage, views, pipeline/opportunities, and other key metrics for bottom-of-funnel activities to quantify impact and influence Have a strong understanding of the market and coach team to be subject matter experts Partner with Product to understand and evangelize roadmap, explore new priorities, Analyze customer feedback and incorporate it into our strategy accordingly The skills you’ll bring include:5+ years of professional experience in technical product marketing, product marketing, solution engineering, or similar type role Experienced people manager and developer Creative, high energy, " can do" approach to demos, product collateral, and similar types of marketing Demonstrated understanding of B2B Saa S - cyber security a plus - and industries best practices in a highly competitive space Previous success creating dynamic, differentiated, and visually appealing product demos, demo videos, and sales assets Strategic thinker with a high attention to detail; proactive with a bias for action Bachelors degree or relevant work experience required We know that the best ideas and solutions come from multi-dimensional teams.
Teams reflecting a variety of backgrounds and professional experiences.
If you are excited about this role and feel your experience can make an impact, please don’t be shy - apply today. About Rapid7 Rapid7 is creating a more secure digital future for all by helping organizations strengthen their security programs in the face of accelerating digital transformation. Our portfolio of best-in-class solutions empowers security professionals to manage risk and eliminate threats across the entire threat landscape from apps to the cloud to traditional infrastructure to the dark web. We foster open source communities and cutting-edge research–using these insights to optimize our products and arm the global security community with the latest in attackers methods.
Trusted by more than 10,000 customers worldwide, our industry-leading solutions and services help businesses stay ahead of attackers, ahead of the competition, and future-ready for what’s next. J-18808-Ljbffr For more details: jobs-search. org/senior-manager_boston-c434671/senior-manager-product-marketing-boston_i1971327921
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
