Location: Skillman, NJ
Company: Johnson & Johnson Consumer
Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made up with 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.
With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and
yours. For more information, click here. What You Will Do The Senior Global Marketing Manager, Aveeno is responsible for defining the ambitious growth strategy of the skincare brand across countries and categories, while enabling a powerful and cohesive execution of its acceleration roadmap and developing competitive global communication campaigns.
Key Responsibilities Develop and communicate an ambitious global Growth Strategy for Aveeno, delivering against overall equity & business objectives: improved P&L, market competitiveness and brand image. Catalyze Global Brand Building and ensure the cohesiveness of the brand experience across geographies and skincare categories, while establishing
clear guidelines, maximizing international synergies, and enabling successful implementation in partnership with Regional Marketing Leaders.
Sharpen the business model as a competitive player in the Skin Health & Beauty environment, in collaboration with R&D, Supply Chain, Consumer Intelligence, Customer Development, Sales/e-commerce and Finance. Empower Media/Digital, Influence and Professional Marketing strategies, to drive reach-competitive amplification across audiences. Lead the selection of global creative agencies and the development of global communication campaigns for Aveeno, in collaboration with internal Design partners and Regional Marketing.
Ensure flawless and optimized global budget management Coordinate the development of a powerful global content ecosystem, showcasing the brand scientific edge and superior USP to consumers, distributors, influencers, and health care professionals across touchpoints. Monitor and analyze market data, trends and brand performance, to ensure proactive as well as reactive strategic adjustment. Contribute to the global success of the innovation pipeline and to the relevance of portfolio management strategies, in partnership with Global Innovation and Supply Chain Teams. Foster a skincare-obsessed and digital-savvy culture across the Kenvue Skin Health & Beauty community Qualifications What We Are Looking For Required Qualifications • A Bachelors degree is required.
A Master's degree in Marketing and Business Administration is preferred. • A minimum of 8 years relevant Marketing & Digital experience in the Skin Health & Beauty industry. • Proven track record in international skincare brand management: brand positioning, strategy development, product innovation (concept writing, claims) and product lifecycle management. • Expertise in strategic planning and execution. • Experience in integrated marketing campaigns creation and execution, across channels / markets.
• Expertise in Market Analytics and consumer insights: proficiency in market research techniques to identify consumer trends, preferences, and competitive landscape. Strong ability to analyze data and derive actionable insights/ recommendations to guide marketing strategies and decision-making. • Digital Marketing and e-commerce skills: - knowledge of digital marketing strategies, including social media, content marketing, influencer marketing, and SEO/SEM. - familiarity with e-commerce platforms/ e-retail channels, with a focus on driving sales & engagement - understanding of digital analytics; ability to leverage data for optimization and performance tracking.
• Cross-functional Collaboration and behaviors: - proven ability to collaborate effectively with internal teams and external partner, with ownership, courage and authentic care for people. - demonstrated agility, proactivity, trustworthiness, and organization skills to manage multiple priorities in international environment and matrix structures - strong communication and interpersonal skills to foster teamwork and drive alignment across different departments and region • Leadership and Management Abilities: - ability to create impact through others and foster Global Brand Building with diverse partners.
- demonstrated strategic entrepreneurship and strong stakeholder influencing skills, with the ability to motivate and inspire a diverse team. - eagerness to learn and trigger opportunities from meaningful conversations - experience in managing and developing direct reports, providing guidance and mentorship Desired Qualifications • English - native speaker. Other languages are a plus. • Proficiency in using tools such as Google Analytics, Adobe Analytics, or Tableau to analyze marketing campaign performance, track website traffic, and generate reports on key metrics.
• Management of graphic design tools such as Adobe Photoshop or Illustrator to create or edit marketing content, social media visuals, and other design elements. • Expert use of key Social Media platforms; familiarity with CRM management platforms. • Expertise in Sustainability and knowledge in Beauty Tech is a significant plus. What's In It For You Competitive Benefit Package Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!
Learning & Development Opportunities Employee Resource Groups The anticipated base pay range for this position is $113,000 - $195,500 Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, interaction, interactionual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
