Location: Boston, MA
working professional to shape our brand. Jo’s Mission “As a Registered Nurse, my mission is to empower and enrich lives through beauty - the lives of professionals with rewarding and profitable careers and the lives of individuals through the development of high performance, long-lasting and low maintenance products that provide both cosmetic and therapeutic benefits.
With every formula, we aim to combine the best ingredients from science and nature at the highest concentration to achieve maximum efficacy, as well as nourish, rejuvenate, and Extend Your Beauty. ” Company Vision, Mission, Purpose Our Vision To be the revolutionary cosmetic brand: globally recognized and exclusively offered
by the world’s leading beauty professionals. Our Mission Enriching and empowering lives by delivering on our promise to provide revolutionary beauty products, unparalleled client support, and comprehensive education.
Our Purpose Empowering people and enriching lives. Our Brand is B2B and B2C. We market, promote and sell to both business and consumer audiences. Our products are sold both domestically and internationally. Under the B2B model, and through our e Commerce website, we sell live online education & certification courses, professional-grade lash extensions application supplies, and consumer-grade lash compatible aftercare products & cosmetics at wholesale pricing to credentialed/licensed
professionals: cosmetologists, estheticians, makeup artists, nurses, etc.
Under the B2C model, and through our e Commerce website, we sell consumer-grade lash extension compatible retail products directly to consumers at MSRP. Our Customer Our Brand is B2B and B2C. We market, promote and sell to both business and consumer audiences. Our products are sold both domestically and internationally. Under the B2B model, and through our e Commerce website, we sell live online education & certification courses, professional-grade lash extensions application supplies, and consumer-grade lash compatible aftercare products & cosmetics at wholesale pricing to credentialed/licensed professionals: cosmetologists, estheticians, makeup artists, nurses, etc.
Under the B2C model, and through our e Commerce website, we sell consumer-grade lash extension compatible retail products directly to consumers at MSRP. Job Overview Reporting directly to the CEO and Co-Founder, the Head of Digital Marketing & e Commerce will stand as the senior digital marketer & strategist at Xtreme Lashes by Jo Mousselli. You will be responsible for all digital marketing initiatives: lead generation, customer acquisition, customer retention, e Commerce, social, and digital marketing strategies – organic and paid across Domestic and International channels.
The Head of Digital Marketing & e Commerce will be responsible for managing the digital presence of the Xtreme Lashes by Jo Mousselli brand. That includes the marketing and promotion of our Professional and Consumer grade portfolios that include Professional Eyelash Extension Application Products and Supplies, Professional Education & Training, and Eyelash Extension Compatible After-Care Products and Cosmetics to drive sales across our omnichannel marketing and distribution platforms. The ideal candidate will monitor conversions and product P&L.
The ideal candidate for this role will direct designers, developers, programmers – both internal and external to design and deliver digital marketing and advertising campaigns that drive traffic to our e Commerce website. The ideal candidate will also optimize our e Commerce website to conversion through a well-maintained UI/UX design. The ideal candidate will measure performance across our digital marketing channels and optimize strategy, content, SEO and paid media to increase sales and ensure positive ROAS. This individual should possess strong leadership, technical skills, collaboration, and creative traits and attributes, as well as strong organization and project management skills.
This individual will be in charge of leading the development and curation of digital marketing and creative content for marketing and advertising campaigns to beauty professionals and to consumers through email marketing, SMS marketing, social media, Google, Bing, Amazon, other third-party online distribution channels and e-commerce websites. Job Description Summary: Strategy Develop digital marketing strategies that lead to accelerated growth across professional, consumer, and franchise marketing initiatives Develop a digital roadmap and center of excellence to achieve sustainable business models, globally Approach digital marketing and e Commerce strategy with a sales-minded approach to deliver on monthly and quarterly sales targets Expert and passionate about creating KPIs to measure digital initiatives, as well as establishing metrics and running analytics to ensure data-driven decisions are made to increase profits Proficient at using modern social, digital, SEO and SEM, and Martech tools Integrate marketing and sales efforts to shorten the sales cycle and increase revenue per customer Build, measure, analyze and continuously improve a fully automated lead generation program to increase sales Digital Marketing Proven experience in managing a digital marketing team in a global e-commerce B2B and B2C company Proven experience with online advertising, marketing automation, social media management, communications, demand generation, driving conversions and using analytics tools to manage paid advertising and return on ad spend Lead the overall SEO, paid advertising, marketing automation via email and text, affiliate marketing efforts to elevate the volume of quality leads and conversion Manage paid advertisements via Google, Bing, Facebook, Instagram, Tik Tok, Pinterest, You Tube, Amazon, and other third party online platforms E-Commerce site Oversee content management, campaign development, creative briefs, marketing briefs Manage email marketing automation (Pardot) and text automation platforms and campaigns to gain leads, nurture leads and drive conversions.
Manage email and text automation platforms and campaigns to retain and grow customers Develop a strategy for influencers and brand ambassadors that results in authentic and impactful partnerships across social platforms Select the right martech/adtech tools and partners to optimize productivity and deliver the best ROI Oversee media expenditure to drive bottom-line results and create KPIs to measure performance E-Commerce Closely manage the overall e-commerce website P&L Enhance our UI/UX B2B, B2C, and B2B2C ecommerce platform and shopping experience to drive customer acquisition and retention Enhance our mobile shopping experience to generate leads and drive conversion Identify and expand opportunities to scale our 3rd party e-commerce business (Amazon, Walmart Plus, , etc.
) Oversee the design, development, deployment and maintenance of a modern e-commerce website that is UI/UX, SEO and Social Optimized that drives leads and converts them to clients, is fast, aesthetically pleasing, mobile-first and integrates with our Salesforce CRM, and ERP Brand Management Collaborate with Brand Management to develop and optimize content across all digital platforms, including but not limited to, our website, social media, and third party online marketing and distribution channels and websites Collaborate with Brand Management to build an online community to drive brand positioning, messaging and drive conversions from and on social media platforms (Facebook, Instagram, Snap Chat, You Tube, Pinterest, Linked In, Tik Tok, You Tube, etc.
) Experience/Skills/Qualifications: Bachelors Degree in Marketing, Digital Marketing, Brand Management, Advertising, Communications, Journalism, Business or related field; MBA a plus Experience within B2B and B2C marketing preferred Proven experience in Google Analytics Proven experience in leading and executing high performance digital marketing strategy and managing the return on ad spend (P&L) Proven experience in working with marketing automation tools (preferably Pardot), CRM tools (preferably Salesforce) and overseeing the analytics Experience in Search Engine Optimization tools such as SEM Rush, Ahrefs, MOZ, Google Search Console, etc.
Extensive Martech experience Experienced in data analysis to pull the insights needed to analyze, grow and lead digital strategy Strong communication skills required; must be able to articulate a clear vision throughout all levels of an organization Experience with consumer-packaged-goods a plus Experience with Shopify Plus Ability to work in a fast-paced environment Meticulous attention to detail, an eye for beauty, highly organized, excellent time-management skills, and able to multi-task Strong leadership, technical skills, collaboration, and creative traits and attributes, as well as strong organization and project management skills A proactive, go-getter, and a problem solver Proficient in Microsoft Office programs (Word, Excel, Power Point) This position requires flexibility, some weekend work may be required Compensation/Benefits: Competitive compensation based upon experience Profit-sharing bonus program Paid time off 3 paid sick leave days 9 paid holidays Medical, dental, vision insurance Life insurance Long-term disability insurance #Digital Marketing #e Commerce #Strategy J-18808-Ljbffr For more details: jobs-search.
org/advertising_boston-c434671/head-of-digital-marketing-e-commerce-remote-hybrid-or-corporate-boston_i1971532719
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Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
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