Location: Bridgewater, NJ
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If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we’ll be “at your side” every step of the way. The Senior Specialist, Channel Marketing, E-Commerce drives E-Commerce by growing Brother’s presence through different channel partners’ sites that include but are not limited to (Amazon, Walmart, JOANN, Michaels, Home Depot,
Target, Kohls, etc. ) for the Business Machines Division (BMG), Home Appliance Division (HAD), and/or other Business units Subsidiaries as needed. This position has full ownership and accountability for maximizing Brother’s presence on these channel partner sites.
This role ensures best-in-class content and delivery of results by driving sales, contribution, and market share for Brother printing, labeling, scanners, sewing machines, embroidery machines, and related consumables. This position may also be tasked to manage the Channel Partner marketing campaigns and budgets for both BMG, HAD and/or other Business units or Subsidiaries as needed. Duties and Responsibilities Channel Partner
Marketing Strategy Execution Drive and execute marketing and merchandising strategies to drive engagement and commerce for different channel partner sites Proactively navigate external channel partner platforms while learning new business practices Build processes and merchandising plans for new launches and enhancement of existing online presence of Brother products Use knowledge of internal and external business challenges to proactively problem solve and trouble-shoot processes within the channel partners’ platforms with the goal of improving the customer experience Lead difficult or challenging discussions with internal or external business partners while using tact/diplomacy to build productive and collaborative relationships Collaborate, lead, and own the development of all online merchandising strategies and execution to drive engagement and commerce on e-commerce Partner websites Identify and implement opportunities to cross-sell and up-sell buyers within the customer journey Manage all content publishing, ensuring quality and accuracy Set and implement a plan to create, manage, and optimize product listings Ensure that all Brother content within e-commerce is compliant from an IP legal and product team perspective In tandem with management, develop and execute testing roadmap and share best practices Implement a culture of continuous learning through ongoing testing, measurement, and optimization on marketplace storefronts Agency Management Manage Marketing Services agencies as it relates to BMG, HAD and/or other Business units or Subsidiaries as needed Spearhead growth strategy to maximize ROI of marketing expense For some in this role: Manage the budget as it relates to marketing campaigns that are implemented with the Channel Partners, involving the reconciliation of budgets and POs on a monthly basis; as assigned or required Qualifications Education Bachelor's Degree (or equivalent experience) in Marketing, Business, Economics, or related field preferred Experience Minimum 5 years in a combination of relevant experience spanning the following areas: Experience in marketing operations, sales operations, or related field Experience in analyzing sales/marketing data and making recommendations for optimization Preferred Experience Experience coordinating with vendors and leading online merchandising strategies Specific experience and extensive knowledge of the channel partner business Experience executing on E-Commerce strategies for multiple divisions of a corporation Software/Technical Skills Knowledge of web analytics and reporting tools; ability to analyze data and synthesize trends Knowledge of Microsoft Office (Word, Outlook, Power Point, Excel) Other Skills/Knowledge/Abilities Ability to work with minimal guidance in a rapidly changing e-commerce environment Ability to manage outside agencies to achieve desired results Ability to manage assigned budgets and projects Ability to collaborate effectively across business units Ability to drive projects from concept through implementation and to analyze campaign results This role will be a hybrid role.
Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers. ⦁ The salary (or hiring) range for this position is $75,000 -95,000 per year ⦁ Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data ⦁ Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off.
Details are available at [mybenefits. /Brother/2024/guidebook/](http: //mybenefits. /Brother/2024/guidebook/) #LI-Hybrid Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas.
It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U. S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit. Brother International Corporation (" Brother" ) is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, interaction, disability, or any other characteristic protected by applicable state or federal laws.
If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request. For more details: jobs-search. org/manufacturing_bridgewater-c439075/senior-specialist-channel-marketing-e-commerce-bridgewater_i1970821653
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