Location: Boston, MA
Company: Ironwood Pharmaceuticals
or chronic idiopathic constipation. Ironwood is also advancing apraglutide, a next-generation, long-acting synthetic GLP-2 analog being developed for rare gastrointestinal diseases, including short bowel syndrome with intestinal failure, as well as several earlier stage assets.
Building upon our history of GI innovation, we keep patients at the heart of our R&D and commercialization efforts to reduce the burden of GI diseases and address significant unmet needs. The Marketing Manager, LINZESS position will support key HCP promotional activities towards physicians including but not limited to, speaker programs, tradeshow and convention management, field engagement, agency management and
support of operational planning. The Marketing Manager will report to the Brand Lead, LINZESS and will work in close partnership with the other brand team members and cross -functional teammates including but not limited to sales operations, market research, compliance, medical affairs, insights and analytics team, and the promotional review team.
Key Responsibilities Assist with development and pull through of field promotional materials, including creation, communication, and training in collaboration with agencies and cross functional partners Lead the development and execution of promotional exhibits and sponsorships for key scientific meetings, including strategy, planning, booth
and sponsorship advertising creation, pre-con meetings, and collaboration with associations and other external vendors as required Assist with development and execution of speaker bureau strategy, speaker nomination, contracting, and training processes, educational material development, program format creation, budgeting, and overall speaker bureau management with external vendor and field colleagues Ensure all materials are appropriately reviewed and approved through the Medical, Legal, Regulatory process and that all promotional activities are conducted compliantly and in accordance with defined policies Help to lead brand team communications and engagement with the field and manage promotional material availability in cooperation with sales operations, including sample strategy and availability Contribute to the brand strategic and tactical planning process, including defining tactics critical to supporting defined imperatives for success Help to lead budget planning, purchase orders, and ongoing financial management for assigned projects and programs Work in collaboration with copromote partners on planning and execution of key brand initiatives Qualifications Bachelor's degree in a business-related and/or life sciences field required.
5+ years of work experience, preferably in the medical Positive attitude paired with strong project management and prioritization skills Working knowledge of the medical industry and health care environment, as well as thorough understanding of marketing business processes Thrives in a fast-paced environment Ability to meet deadlines and complete projects within budget Intimate understanding of traditional and emerging marketing channels Excellent communication skills Ability to think creatively and innovatively Budget-management skills and proficiency Ironwood is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, interaction, interactionual orientation, gender identity, national origin, disability or protected veteran status.
Ironwood currently anticipates that the initial base salary for this position could range from between $126,000 to $150,150. The actual base salary will depend, in part, on the successful candidate's qualifications for the role, including education and experience. Ironwood offers a comprehensive compensation and benefits program to eligible employees, including Restricted Stock Unit awards; eligibility to participate in either a bonus or sales incentive program; company-sponsored 401(k) with matching contributions; eligibility for medical, dental, vision and prescription drug benefits; wellness stipends; and a generous vacation/holiday schedule.
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Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
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