Location: Boston, MA
to market entry and guide more members of the Black community into and through the investment process. Our unique app is specifically designed to meet our users where they are and promote inclusion, education and accessibility regardless of an individuals’ background, income or familiarity with the investment process.
Stackwell is also expanding and deepening connections within the Black community through novel partnerships and investment programs with HBCUs, small business associations and corporate institutions who partner with Stackwell to connect with the community and champion the mission. By helping users enter and stay in the market, Stackwell is helping more people in the Black
community build wealth, and in the process, achieve greater agency and control to shape and direct outcomes that matter pervasively in their lives. For more information, visit.
About the Role We are seeking a Head of Marketing to champion the further growth and development of the Stackwell brand, and lead the execution of our direct to consumer and partnership go to market strategies. This is a hands-on role for the right leader and doer that thrives in an environment where they can create momentum. The ideal candidate will have experience running a marketing or community function in a high growth startup environment coupled with deep intellectual capacity and analytical rigor. You will
love to study, understand and improve our growth acquisition processes to find ways to improve efficiency, and productivity to help profitably scale our business.
You will be responsible for building and executing our brand, growth marketing and community engagement strategies, with a focus on driving user adoption, engagement, and brand loyalty. This will include developing and executing marketing campaigns and experiments, ensuring our brand voice is represented and impactful at events and within the community, analyzing customer behavior and market trends, and identifying growth opportunities for the company. You will have strong commercial awareness, deep fintech or wealth tech experience, and a thorough understanding of our competitive market environment.
You will be passionate about our mission and demonstrate an ability to work with a high degree of autonomy. You are a natural leader with strong management skills and the ability to motivate and retain staff. Responsibilities Designing and implementing brand initiatives that expand awareness and engagement with Stackwell’s offerings across web, social, influencer campaigns, email and events. Performing both quantitative and qualitative market research and competitive market analysis to develop and implement a comprehensive marketing strategy that aligns with the companys overall goals and objectives.
Analyzing and evaluating market trends and customer behavior to identify opportunities for growth and optimization. Creating and managing a marketing budget, allocating resources effectively to achieve maximum return on investment. Building and evolving a high performing paid marketing program combining experimentation, deep customer understanding, and high level of creativity. Implementing marketing campaigns across various channels, including digital marketing, social media, events, and public relations.
Ensuring the companys website and digital presence are optimized for search engines and user experience. Establishing and maintaining strong relationships with external partners and vendors to execute marketing initiatives effectively. Identifying opportunities to reach new market segments and expand market share. Setting, monitoring and reporting on key performance indicators that fulfill business goals and objectives. Driving brand awareness, affinity, and growth via collaboration with strategic partners and brand ambassadors. Managing all marketing-centric relationships (including partners, agencies, experts, creators, and freelancers).
Lead and manage the marketing team, including setting clear goals and expectations, providing regular feedback, and creating a positive and collaborative work culture. Qualifications 8+ years of digital marketing experience with a combination of experience across brand, growth, community development, content marketing and public relations. Start-up, financial services or agency experience a plus. Digital marketing experience should include extensive work on both direct to consumer and business to business initiatives.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate customers Demonstrated success planning and executing marketing and growth strategies with measurable results to advance the goals of an organization Expertise in developing effective messaging across various media tailored to diverse audiences Experience in building teams and identifying/managing agencies or freelancers Proficient in engaging with data and analytics tools, and dashboards to monitor and track performance indicators and make optimizations Deep expertise in paid digital marketing channels such as Facebook & Google, with knowledge of advanced targeting & testing techniques About You You have high emotional intelligence (EQ) and empathy, and can use this to communicate with Stackwell users (some of whom have fear and mistrust of financial markets due to historical exclusion) in a culturally congruent way.
You have strong leadership skills with a team-oriented and collaborative approach to work. You are a strong project and team manager who drives organizational efficiency and keeps initiatives on track with very little oversight. You are versatile and have the ability and willingness to flex across various roles, responsibilities within the organization.
You are comfortable directly challenging opinions, assumptions, and actions, but always get behind the decisions that are in the best interest of the company. You are driven by a personal passion for Stackwell’s mission to close the racial wealth gap. Working at Stackwell This position is full time. Stackwell was founded in Boston, but our team works remotely. Work hours can be flexible but covering regular trading hours for the U. S. stock market will be required. Stackwell is committed to supporting our team members across work and life.
As a Stackwell employee, you will receive: o Competitive salary and equity compensation o Outstanding benefits (medical, dental, vision, and life) o 401(k) with employer match o Unlimited PTO that we encourage you to take o Ongoing professional growth and team building opportunities Everyone is welcome at Stackwell. We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, interactionual orientation, age, marital status, veteran status, or disability status.
J-18808-Ljbffr For more details: jobs-search. org/finance_boston-c434671/head-of-marketing-boston_i1971040816
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Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
