Location: Parsippany, NJ
Company: Ferrero
as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Joy® and Kinder Bueno®. With new innovations and exciting expansions plans in place, there has never been a better time to join the Ferrero Group and be extraordinary with us! About the Role: The Trade Marketing Manager, Tic Tac will be responsible for the in-store activity plan to execute the brand strategy at retail.
This includes developing and cascading the Go to Market plan detailing the execution standards for distribution, shelving, merchandising, and pricing (DSMP). As the Trade Marketing Manager, Tic Tac, you will own the in-store activity calendar for the brand, and the DSMP and Financial Key Performance Indicators (KPIs)
attainment for assigned brands/segments. The position will be based in our US Headquarters in Parsippany, NJ and reports to the Director of Trade Marketing.
Main Responsibilities: Strategy: Develop the Go to Market plan including execution standards for distribution, shelving, merchandising, and pricing (DSMP) Set Go Do’s Sales priorities. Work with Trade Business Intelligence to develop the Trade Investment strategy & promo plan for the brand aligned to customer and brand strategy Develop the in-store activity calendar by session / channel Develop sales supporting tools Work with Sales and Category management to set KPI’s by Class of Trade Business Performance, Management, and Planning:
Support the planning and execution of both the seasonal and everyday portfolio Partner with marketing and customer teams to develop actionable plans to drive accelerated growth and/or improve profitability Identify growth opportunities and build business case to influence brand plan Drive forecast accuracy through understanding of business drivers Innovation: Leading Tic Tac innovations Ensure proper lead time and content for best-in-class customer presentation Who we are looking for: 5+ years relevant experience required, CPG Foods experience is preferred with Customer Management and/or Marketing experience Bachelor’s degree in a business/marketing discipline required; MBA preferred Multi-channel CPG experience including C-store, Mass, Grocery, Dollar, e-Comm, and Club Commercially astute with strong business sense and excellent problem solving / analytical skills Positive attitude takes ownership and initiative to drive the business Strong interpersonal skills, promoting teamwork Strong communication skills with an ability to outline and reinforce the Trade Mktg.
& DSMP strategy and priorities Proficient in IRI/Nielsen, Microsoft Office, including the knowledge of Word, Excel, Power Point and Access Global mindset and a desire to build a successful career with a growing transformational global company How to be successful in the role and at Ferrero: Consumers, quality and care are at the heart of everything we do.
So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. Diversity Statement Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero.
The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding. Ferrero N. A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, interaction, national origin, age, disability or genetics.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.