Marketing Specialist | Garden, KS

protect and promote the medical/health center’s public image in a positive light. Supports collaborative efforts between Goodland Regional Medical Center, Rawlins County Health Center, Goodland Regional Medical Center Auxiliary, Goodland Regional Medical Center Foundation, and Rawlins County Health Center Foundation.

Essential Functions: 1. Establish, develop, and maintain contact with all forms of media, professional and civic organizations, and other special interest groups to promote medical center programs. 2. Responsible for the implementation of marketing plans for the facilities. 3. Responsible for assisting the Quality Manager with the Community Health Needs backssments every

three years and the Community Health Improvement Plan between backssments. 4. Establishes marketing ideas to achieve the facility’s communication objectives in collaboration with the Foundation Director.

5. Works with the Foundation Director to develop and manage the marketing department’s operating budget. 6. Assists with fundraising on behalf of Goodland Regional Medical Center, Rawlins County Health Center, Goodland Regional Medical Center Auxiliary, Goodland Medical Foundation, and Rawlins County Health Center Foundation. 7. Attends Auxiliary and Foundation meetings as needed to provide marketing updates and other communication. 8. Maintains a calendar coordinating all public relations,

marketing, and fundraising communication efforts. 9. Responsible for marketing in all media formats promoting the Goodland Regional Medical Center and Rawlins County Health Center branding.

10. Works with marketing agencies, if applicable, and/or develops, creates, edits, coordinates, and distributes public relations materials, including news releases, newsletters/community benefit reports, brochures, flyers, social media pages, speeches, web pages, broadcast scripts, Power Point presentations, and other medical center informational releases. 11. Coordinates and develops community benefit activities and special educational and promotional materials for presentation at exhibits, fairs, festivals, conferences, and schools; conducts tours of the medical center.

12. Represents the medical/health center as a community leader, participating strategically in communitybased organizations and events, all to advance the medical center’s interests in the community.13. Coordinates with the CEO for appropriate civic and community group presentations and community events. 14. May instruct, train, or supervise the activities of others. 15. Serves as the photographer for the medical/health center. 16. May assist and/or serve as project leader for special PR projects for Goodland Regional Medical Center and Rawlins County Health Center departments in marketing their services.

17. Assists Auxiliary and Foundation with fundraising activities, including foundation donor management. 18. Performs duties as the backup Public Information Officer during emergencies and attains appropriate qualifications and continuing education, including required NIMS training and IS-29. A/G290/G291 classes or equivalent when available during the first couple of years of employment. 19. Maintains professional growth and development through seminars, workshops, and professional affiliations to keep abreast of the latest trends in the field of expertise.

20. Provide all duties listed above through the network MOU for the medical/health center not employed by, with these hours reported to the HR department for reimbursement through the MOU. 21. Performs other related duties as assigned or requested. Position Qualifications: Minimum Education: Bachelor’s Degree in Marketing or Business Administration preferred, or Associate of Applied Science in Computer Graphics Technology or parallel areas of emphasis preferred or equivalent combination of education and marketing/public relations/foundation experience.

Minimum Experience: Prefer 2-3 years prior marketing experience but will train the appropriate candidate for the position and/or minimum of 4 years in a healthcare setting. Experience with graphic software (Adobe/Canva), cameras, and content management (Word Press) is preferred