Senior Manager, Consumer Marketing, Oncology (DDR) | Gaithersburg, MD

exceptional skills with those of people from all over the globe. The Oncology therapy area at Astra Zeneca is unparalleled. We have built and strategically acquired one of the most promising Oncology pipelines in the industry. You will be among inspiring oncology industry leaders who will keep you engaged and empower you to be the best.

We seek out opportunities to do dynamic and significant work which means we won't just follow the same course of action time and again if we can see potential in a different way of building life changing medicine. We share a collective sense of urgency - to defeat cancer and improve the lives of cancer patients. In addition to being one of the world's

leading medical companies, Astra Zeneca is proud to provide a unique workplace culture that inspires innovation and cross-boundary collaboration. Within this environment employees are empowered to express diverse perspectives, and are made to feel valued, energized and rewarded for their ideas and creativity.

One of the most exciting and fastest growing Oncology portfolio worldwide One of the strongest Oncology pipelines in the industry Well poised to become a world leader in several areas of oncology, with established and emerging blockbuster brands Progressive company, diverse and inclusive We live by our values Highest visibility in the organization and externally The Senior Manager,

Consumer Marketing, Oncology (DDR) will be responsible for the strategic planning and tactical execution for our consumer marketing plans.

This individual will be responsible for providing Astra Zeneca leadership required to drive and deliver on the consumer brand strategy for all tumors: Ovarian, Breast Cancer, Prostate, and Pancreatic, and including any pan-tumor consumer initiatives. Consumer activities will be implemented in close partnership with Alliance partners, who are leading Direct-to-Consumer across all tumor types. Key areas of focus for this role include the following: digital strategy, integration with HCP marketing, understanding key consumer and market insights, developing a comprehensive strategy and tactics with clear performance metrics.

This position will report directly into the Director, Oncology Marketing, Pan-tumor, and will work in close partnership with marketing colleagues across the entire team. The role will work across the DNA Damage Response (DDR) Franchise and the Oncology Business Unit and will play a meaningful role in integrating the execution of our marketing plans across indications. This position is based at our Gaithersburg, MD campus, headquarters. Key Accountabilities: Develop digital and consumer/patient marketing strategy and tactical planning Facilitate development and execution of patient promotional plan and programs, ensure alignment with brand strategy Facilitate development and execution of unbranded initiatives to support patient/caregiver education Translate the brand science and strategy into consumer-friendly terms in an effort to make a positive impact on patients' lives Collaborate on direct-to-consumer strategy and execution for the Business Strategy Planning annual process, across tumors Establish consumer marketing critical metrics Develop or evolve CRM strategy and program execution for patients across tumors Build alliances with internal team members such as Business Insights and Analytics, Corporate Affairs, Brand Team, Payer Access Strategy members to help with cross-functional planning and to ensure a strong, evidence-based approach to support the delivery of consumer materials Partner closely with agency and to ensure efficient delivery of consumer deliverables, including efficient workflows and impactful, insights-driven content Ensure legal/regulatory compliance and medical accuracy of all marketing materials Qualifications Minimum of Bachelor's Degree3-5 years of commercial experience with consumer or HCP marketing experience in medical and/or healthcare industry with experience in one or more of the following: consumer marketing, HCP marketing, new product planning, brand marketing, sales, or market research/analytics, strategic planning Preferred qualifications MBAOncology, rare disease or specialty care experience highly preferred Understanding of U.

S. Oncology landscape including Community Oncology and Hospital Oncology dynamics, GPOs, Payer landscape, Specialty shop partners Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, leading ad agency, providing direction on annual budget planning)Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)Launch experience Skills Excellent communication skills (verbal and written)Confirmed collaboration skills - internal, cross-functional, and external Demonstrated strategic thinking skills Ability to lead sophisticated projects and remain focused in ambiguity Proven ability to lead without authority Ability to gauge the feasibility, impact and risks of proposed programs Comfort operating in a highly regulated environment and industry Possess strong eye for business skills, as role is responsible for prioritizing multiple programs across tumors, timelines, process and procedures, and being a steward of the consumer budgets High ethical standards and personal integrity When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines.

In-person working give us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible.

We balance the expectation of being in the office while respecting individual flexibility. Join us in our outstanding and daring world. Next Steps -- Apply today! Are you ready to bring new insights and fresh thinking to the table? Brilliant! We have one seat available, and we hope it's yours. To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

Date Posted 21-Dec-2023 Closing Date 27-Dec-2023Our mission is to build an inclusive and equitable environment. We want people to feel they belong at Astra Zeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form. Astra Zeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.