Location: Gaithersburg, MD
Company: Astrazeneca
This role will develop and implement patient-facing marketing plans that incorporate consumer interaction as well as those provided through nurses, and will work with cross functional partners to develop robust market shaping activities for commercial success.
This position is based at our Gaithersburg, MD campus (Washington DC Metro area) at our Oncology Business Unit headquarters. Key Accountabilities: Develop the consumer & nurse marketing strategy, tactical planning, and execution Translate the brand science and strategy into consumer-friendly terms in an effort to make a positive impact on patient's lives - either directly or through nursing materials Establish consumer marketing
critical metrics including multi-channel media measurement and analytics plans Lead development of CRM strategy and program development for patients Lead creation and delivery of core consumer assets in close collaboration with key cross-functional partners such as Business Insights and Analytics, Corporate Affairs, Payer Access Strategy, Brand Team Build the social media strategy Lead partner agency relationships, workflow and related expense budgets Ensure legal/regulatory compliance and medical accuracy of all marketing materials Qualifications: Minimum qualifications Bachelor's Degree in relevant field Prior commercial experience with consumer or HCP marketing8 years' confirmed experience
in medical and/or healthcare industry with experience in one or more of the following: consumer marketing, HCP marketing, new product planning, brand marketing, sales, or market research/analytics Oncology experience Ability to lead team of cross functional and technical members to achieve outcomes Strong eye for business, as role is responsible for leading multiple program budgets, timelines, process and procedures Preferred qualifications Advanced degree (Master's or higher) in Life Science, MBA, Medical, or shop Experience in nurse marketing / education, consumer marketing Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)Management, launch and customer facing experience Why Astra Zeneca?
At Astra Zeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Next Steps -- Apply today! To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.
Date Posted 20-Oct-2023 Closing Date 19-Jan-2024Astra Zeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics (e. g. race, color, religion, interaction, interactionual orientation, gender identity, national origin, disability or protected veteran status).
We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements. Astra Zeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.
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Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
