Location: Whitehouse Station, NJ
Company: Chubb
a diverse range of clients from B2B, B2C with our growing life insurance business and reinsurance. The company serves a diverse range of commercial and consumer clients, offering protection for businesses of all sizes, personal accident and supplemental health insurance, life insurance and reinsurance.
Chubb's $5.5 billion revenue Personal Risk Services (PRS) division is the premium insurer to HNW and Ultra HNW individuals in North America and is highly recognized as the industry leader by market share and reputation. The Opportunity Personal Risk Services (PRS) is seeking a strategic and innovative Chief Marketing Officer who will lead, develop and execute PRS' marketing strategy across
a range of key stakeholders: clients, prospects, distribution partners (e. g. independent agents and brokers, affinity partners and non-traditional distribution), influencers and employees across North America.
The pace that PRS is evolving is fast, standards and expectations are high and the opportunities are boundless to join a forward-thinking, path-blazing world-class leadership team. This is an opportunity to make a mark, further raise Chubb and PRS' visibility, and lead Chubb's flagship consumer brand - an iconic brand in the industry. The Role The Chief Marketing Officer is a vital member of the PRS leadership team and is responsible for driving a creative strategic narrative for
PRS to drive a competitive advantage. This leader - a strategic and action-oriented business leader and savvy marketing expert - will be charged with establishing a high-performing Mar Comms function that aligns with PRS' strategy and goals.
The successful candidate will drive advertising, media relations, digital marketing, content, sponsorships, distribution-aimed campaigns, entertainment, and events while working in tandem with Chubb's North America Chief Marketing Officer and Mar Comms Centers of Excellence. This position can be located in Whitehouse Station, NJ, New York City or Philadelphia, PA. Reporting: The role reports directly to the Division President, Personal Risk Services with matrixed reporting to the North America Chief Marketing Officer, and will work closely with Chubb's Global Mar Comms Centers of Excellence.
Key Responsibilities Create and drive a strategic, integrated Mar Comms plan that is aligned with PRS' goals and growth objectives and delivers measurable outcomes. This includes identifying and leveraging opportunities to build our brand and enhance our reputation, driving business success by creating awareness and generating marketing leads; building credibility and awareness for PRS subject matter experts (SMEs), its leaders, and products/services; managing integrated earned, owned and paid media strategies; driving stakeholder engagement across all targeted audiences and influencers; and helping the function's capabilities for future growth.
Focus on developing PRS' Mar Comms platform - strategically aligned, innovative and leading edge Design and execute the development of successful marketing campaigns with robust content and points of view, targeting specific business growth goals - geographic, by product line, and for existing client retention Build research-driven client personas to ensure a comprehensive understanding of target market, client expectations and product needs Manage and maximize market research and reporting Drive targeted marketing strategies to specific client segments across stakeholder groups of clients, agents, brokers and influencers and oversee a client database (CRM) Drive creative prospecting efforts with a focus on multi-channel lead generation Identify and effectively leverage data and analytics to drive prospecting and sales.
Maintain and refine metrics and process improvements across the customer journey Build a world-class team with varied and future-state skills and competencies to accomplish PRS' strategic marketing goals.
Drive strong team engagement and a culture of creativity, accountability and results Maintain strong collaborative relationships within PRS and across other Chubb business lines to share best practices, achieve shared strategic goals and execute the integrated Mar Comms strategy of PRS Manage North America PRS marketing budget and ROI on spend Work closely with Chubb's Global Brand team to refine brand and value propositions Manage communication strategies with employees and distribution partners ensuring high engagement and soliciting story-telling and results sharing Requisition #: 3562896ahf9io63
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
