Location: Phoenix, AZ
Company: Laneterralever
and to help shape the industry we work in. If you want to work for a firm that honors your experience, integrity, and passion for the business, then we are the company for you. Lane Terralever uses a flexible approach to work planning that gives each team member the opportunity to learn new skills, grow, and contribute outside of their primary discipline.
Under this system, team members will periodically be invited and supported to broaden their capabilities based on other interests they may have. Job Description Our digital media team is an integral part of our newly created Growth Marketing department. Within this team you'll have a direct and tangible impact on both our clients' and
your success. Candidates that bring a positive attitude and a desire to be in the thick of things is a must for this role. Lane Terralever's Growth Marketing department is adding a Senior Digital Media Buyer to our growing team.
The Sr. Buyer will be a critical member of our department as both an individual contributor and a thought leader in the agency. The position offers a growth path into a management role as we continue to build out the team. The ideal candidate will exhibit these proficiencies and behaviors: You can be handed a flowchart for existing campaigns and manage all the campaign line items listed, including but not limited to a mix of paid social, search, programmatic display,
retargeting and native ads You are confident buying multi-million-dollar annual budgets, and provide the same level of care to clients with $500 monthly budgets You understand the dynamic nature of an ad agency and can adapt quickly to changes, while still thinking strategically with a longer-term focus You are confident you know the advertising industry acronyms from IAB to GTM to CPL, but more importantly, can explain these things in plain language to clients and team members Your superpower is optimizing campaigns to meet and exceed client business goals General Estimates of Time Spent: Buying (70%) - Hands to keyboard setting up and optimizing campaigns in various ad platforms Reporting/Analytics (20%) - Pulling data, developing graphs and charts, building presentations Miscellaneous (10%) - investigating and setting up tracking with platform pixels/tracking tags, evaluating vendor capabilities, team collaboration, etc.
Things you'll do: Spend most of your day in various ad platforms including, but not limited to: Meta (Facebook / Instagram) Google Ads (including You Tube) Microsoft Ads Programmatic DSPs such as The Trade Desk and Stack Adapt Native Ad Platforms such as Taboola or Outbrain Social Ad Platforms such as Pinterest, Snapchat, Twitter, Linked In and Tik Tok Community-based Ad Platforms such as Reddit and Next Door Ensure that all campaigns are running as planned, on budget and [SP1] with the proper creative message Monitor accuracy of ordered media and digital campaigns Plan, build and execute A/B tests across digital channels to discover performance insights Resolve discrepancies in a timely and accurate manner Prepare weekly, monthly, and/or quarterly reporting as needed by client Be a client-facing representative of the Digital Media team where you will lead dashboard walk-throughs and other reporting updates Manage personal work capacity (i.
e. be accountable for your commitments) through internal project management platform Participate in all interactive assignments which includes strategy and planning for programmatic buying (display, rich, video), social media buying, and search engine marketing Assist in the identification and qualification of digital media vendors for client strategies; build strong relationships with these partners by communicating and collaborating frequently Lead training and certification efforts for teammates across the digital ecosystem Promptly communicate inter-departmentally Collaborate with and provide support to traditional media department as needed Role Requirements 3+ years' experience in digital media buying/campaign management across all major channels (Programmatic, Search, Social) Strong public speaking and presentation skills Excellent organizational, verbal and written communication skills Must be proactive with decision making, issue resolution and putting in appropriate levels of effort to make yourself successful Ability to recognize when issues should be escalated Awesome-to-Haves 2+ years of experience working at an ad agency or ad tech vendor in a brand-side digital media role Experience creating or updating Google Data Studio dashboards Experience setting up Google Analytics (Universal and GA4) tracking, GTM triggers, UTM strings Formal digital marketing certifications Strong relationships with vendors/partners Experience working in key agency verticals such as: Higher Education, Home Builders, Casinos and Gaming, Tourism and Attractions, Healthcare, B2B lead generation Intermediate-level Excel skills (Pivot Tables, Lookups, etc.
) Additional Information If you are applying from outside the Phoenix area, please outline your relocation plans and your availability to interview locally.
All applications will be handled with discretion and confidentiality. Must be authorized to work in the US without sponsorship. No phone calls or agencies, please. We're an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, interaction, interactionual orientation, gender identity, national origin, veteran or disability status.
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Manufacturing or Operation jobs are roles involved in the process of producing goods and overseeing the efficiency of production lines. These positions may range from machine operators, assemblers, to quality control inspectors, and production managers. Key characteristics include a focus on safety, precision, and physical work, often requiring technical skills and the ability to work in a team-oriented environment. Such jobs are integral to transforming raw materials into finished products, ensuring operational excellence, and maintaining the workflow to meet business goals.
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Manufacturing or Operations jobs pertain to roles involved in the production of goods and management of supply chains. These positions can range from hands-on tasks such as assembly line work, machining, and quality control, to supervisory roles overseeing production processes and logistics. Characteristics of these jobs often include a focus on efficiency, productivity, and adherence to safety protocols. Employees in this sector typically engage with physical products and manufacturing equipment, and may work in structured shifts within factories or production facilities. Advancement in this field frequently hinges on technical expertise, process management skills, and the capacity to optimize workflows.
