Location: Boston, MA
in Boston, United States.
Client: Bright Horizons Family Solutions Location: Newton, MA Contract: Full-time Job Description: Calling all intrapreneurs! This is a unique opportunity for an innovative marketer that thrives in an atmosphere of agility and collaboration, with the passion for expanding a growth division, within an already established company.
Introducing Ed Assist by Bright Horizons. We partner with employee-centric organizations to offer education benefits that drive powerful recruitment, retention, and talent development results. The Ed Assist Senior Product Marketing Manager will be responsible for the overall positioning and messaging of Ed Assist’s product portfolio
and platform solution in the increasingly competitive adult online education space. Bright Horizons is a leading education and care company, trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education.
We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally. What you will do: Collect customer input and translate feedback into actional insights that inform the product positioning and Ed Assist story. Establish Ed Assist as an industry and thought leader in the online education space through
spearheading research reports, webinars, and speaking engagements.
Help inform Buyer Personas to deliver relevant, targeted and effective messaging to key audiences. Develop Go to Market positioning for Ed Assist for both B2 B and B2 E audiences. Create compelling, differentiated and consistent messaging for the Ed Assist platform and product offerings across all B2 B and B2 E touchpoints. Launch new products in the Ed Assist product portfolio. Create Sales and Marketing tools including but not limited to white papers, case studies, and collateral to articulate Ed Assist’s offering. Monitor competition and online education industry trends to evolve Ed Assist’s market position.
Work with the Growth team to create training materials and selling tools. Partner with the product team to simplify the product architecture and product offerings. Collaborate with Sales and Marketing teams to learn about product messaging effectiveness from our prospect and customers, and translate optimal messaging into marketing campaigns. What you bring: Bachelor’s Degree - Relevant experience would be considered in lieu of degree 7-10 years of Related Experience - Required Additional Job Requirements: Solid reporting and analytic skills Well versed in competitive analytic tools (e.
g. Crayon) Experience developing product collateral and messaging that directly supports marketing campaigns Adept at managing tight timelines, competing priorities, and projects that span multiple departments Ability to cultivate strong relationships internally and externally, including with client and partner organizations Excellent verbal and written communication skills Posted 2 days ago Private based in Manchester, United Kingdom Last online: 3 days ago Apply Enter your email to apply By applying, you agree to our Terms. Already have an account? Sign in. To activate Easy Apply sign up.
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Management & Executive Jobs refer to high-level positions within an organization that involve overseeing operations, making strategic decisions, and leading teams towards achieving business objectives. Individuals in these roles typically have significant experience and expertise in their respective fields. They are responsible for setting goals, developing policies, and ensuring the effective management of resources. Executive roles often include titles such as CEO, CFO, COO, and department heads, among others. Characteristically, these jobs demand strong leadership skills, excellent communication abilities, and a capacity to think critically and solve complex problems.