Marketing & Business Development Manager Sr - Digital - Digital | Santa Ana, CA

Detailed Information

  • Location: Newport Beach, CA

  • Company: Hoag Memorial Hospital Presbyterian

product acquisition narrative, driving our digital presence, and fostering strategic partnerships to propel our products to the forefront of digital health. Primary Duties and Responsibilities Lead and execute comprehensive digital marketing strategies across all digital channels, including SEO, SEM, social media, email marketing, and content creation.

Drive online traffic, engagement, and conversions using data-driven insights and analytics. Collaborate with the product and designer teams to ensure a seamless user experience from marketing touchpoints to product usage. Measure and report on digital marketing campaigns' performance and backss against ROI and KPIs. Identify, negotiate,

and establish strategic partnerships with stakeholders, healthcare organizations, and other relevant entities. Drive digital health product sales from lead generation to closure.

Identify and pursue strategic partnership opportunities with other digital health companies and tech platforms. Coordinate with digital team and partners to convert business development efforts into tangible results. Collaborate with cross-functional teams for campaign execution, product launches, and other initiatives. Forecast market trends and stay updated with the latest digital health advancements. Regularly monitor and update leadership with key KPIs and sales/acquisition performance for digital health

products Education and Experience Required: Bachelor’s degree in marketing, Business, or related field.

Minimum of 7 years of experience in marketing, with a focus on digital strategies. Proven experience in offline business development, especially in the healthcare or tech sectors. Strong analytical, leadership, and communication skills. Familiarity with digital marketing tools and platforms, and a keen understanding of the digital health landscape. Extensive experience with mobile acquisition and retention marketing, inclusive of experimentation and user engagement analysis – e. g. a/b testing Preferred: Master’s degree in marketing, Business, or related field.

Skills or Other Qualifications Required: Advanced analytical skills Excellent customer services skills and attitude Organizational and time management skills Master of complex calendar management Superior verbal and written communication skills Independent self-starter: must be able to set assignment priorities, work independently within established guidelines, and maintain confidentiality.

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