Location: Chicago, IL
Company: Pepsico
force of change, and the way we interact with consumers is evolving at a dramatic pace. As a result, DTC is one of the fastest-growing areas within the consumer products industry and represents a significant opportunity to accelerate growth for Gatorade going forward.
About the Company: Gatorade has been fueling athletes and those who value performance for more than 50 years. At our core, we are committed to delivering superior products backed by science that meet the evolving needs of today's athletes and fitness enthusiasts. Position Overview: As the Performance Marketing Lead, you will lead digital activation from concept to execution in alignment with the overall Gatorade commercial
growth plan. You will be responsible for the digital marketing strategy across paid social channels, search marketing, SEO, email and organic. This role is perfect for a dynamic, data-driven, and creative marketer with a deep understanding of the DTC landscape and a passion for sports and nutrition.
This role will also be a pioneer in sharing digital learnings with the broader Gatorade marketing function. Responsibilities Demand Generation: Providing ongoing thought leadership on demand generation. Develop and execute a consumer centric strategy for driving demand, engagement and conversion through owned, earned and paid digital channels Develop and manage digital marketing budget,
forecast and track spend in alignment with P&L goals Evaluate emerging technologies and provide critical thought leadership and perspective for adoption where appropriate Management of the Media Agency: Overseeing & coordinating activities with the media agency Develop and leverage analytics and partner Brand and Creative teams to prioritize spend, build campaigns and develop relevant content Utilize data to develop segmentation recommendations to improve audience engagement and optimize conversion across all touchpoints Management of Third-Party Platforms Relationships: Maintaining and nurturing relationships with third-party platforms Establishing an Affiliate Program: Setting up and managing an affiliate program Collaborate on the Year's Marketing and Promotions Calendar: With the brand, co-create and define the marketing and promotions calendar for the year Driving CRM Outcomes: Collaborate with the brand to achieve CRM goals and help to establish SMS strategy Compensation & Benefits: The expected compensation range for this position is between $130,000 - $260,000 based on a full-time schedule Location, confirmed job-related skills and experience will be considered in setting actual starting salary A business development incentive equity may be awarded based on eligibility and performance Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement In addition to salary, Pepsi Co offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan Qualifications MBA preferred; Bachelor's degree in Business Administration, Marketing, or other related field required 10+ years of marketing experience with increasing responsibility and a proven track record of success 4+ years of experience leading and managing an internal team and external agencies/vendors Must be a proven business leader of Digital Marketing or similar role with consumer goods experience Must have both strong strategic capabilities as well as be hands-on and comfortable with tactical execution Exceptional analytical skills with a proven ability to work through data to find opportunities and actionable insights Experience owning and managing a budget, forecasting, and delivering on monthly goals Deep experience with all mainstream digital channels and the evolving social commerce landscape Exceptional leadership abilities with experience in managing cross-functional teams Ability to influence and be influenced through maintaining strong views loosely held Comfort with ambiguity as demonstrated by being able to adapt in less-structured environments EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, interaction, interactionual orientation, gender identity, national origin, protected veteran status, or disability status.
Pepsi Co is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / interactionual Orientation / Gender Identity If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View Pepsi Co EEO Policy. Please view our Pay Transparency Statement
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Sales & Business Development jobs involve strategies, tasks, and processes aiming at attracting new clients and penetrating existing markets to drive revenue growth. Professionals in this field focus on relationship-building, understanding customer needs, identifying business opportunities, and negotiating deals. They frequently collaborate with marketing, customer service, and management, and require skills such as communication, persuasion, strategic planning, and market analysis. These roles are critical for company expansion and often come with performance-based incentives, making them dynamic and results-oriented careers.
Sales & Business Development jobs involve activities aimed at expanding a company's market reach and increasing its revenue. Professionals in this field focus on identifying new business opportunities, building relationships with potential clients, and negotiating deals. They must possess excellent communication skills, strategic thinking, and the ability to analyze market trends. Sales roles typically involve direct product or service promotion, while business development can also encompass partnerships, market research, and long-term growth strategies. These roles are crucial for company expansion and require individuals who are not only persuasive but also adept at understanding customer needs and aligning them with the company's offerings.
