Digital Marketing Strategist | Buffalo, NY

Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.

Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.

of turn-key energy efficiency and grid optimization programs and products, all of which contribute to reducing carbon and waste and, at the same time, free-up resources for creating more innovation investment and jobs. With over 26 years in business, we have more than 1,300 experts across the United States and Canada, with warehouses on both coasts.

The organization's integrated in-house services provide deep personalization and insights, helping energy partners achieve their carbon-reduction and energy productivity goals. We believe the organization's most " precious resources" are its people. We pledge a relentless pursuit to embody a culture that acknowledges, recognizes,

and infinitely seeks to understand the unique differences of its people. We are committed to creating employee experiences that continually attract and embrace a multiracial, multicultural, and multigenerational workforce that promotes outstanding performance and mirrors our diverse partnerships, clients, and communities we serve.

Position Summary With an emphasis on internal and external client service, this role is accountable for achieving marketing results for contracted work serving specific clients and segment or geographic focus areas, across the company. As Associate Client Marketing Manager, you will practice and build your marketing and client engagement skills on accounts with

smaller marketing scope of work, with coaching support of the team.

This position is responsible for working directly with program managers, staff, clients, and utility representatives to develop marketing strategies and tactics that deliver on program and client goals. If you love creative problem solving, a fast-paced work environment, building relationships with some of the most passionate professionals in the business and digging into data to activate insights that innovate marketing, this is the role for you! Essential Duties and Responsibilities This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time.

Responsible for the overall marketing performance to goal for the programs and initiatives under your leadership. Build skills as and become primary client facing marketing leader, supported by marketing leadership Collaborate with clients, market strategists and other internal experts to develop marketing plans and promotional strategies that drive program participation, pipeline, and program targets, including the development, management, and on-going utilization of plan to goal tools. Support deployment of marketing campaigns including digital, mass media and event marketing campaigns in coordination with internal creative and delivery staff and external advertising agencies.

Initiate campaigns and tactics with the marketing project management system, prepare campaign strategy briefs and work with the marketing delivery and operations team to enter and manage creative requests so that campaigns are delivered on-time, on strategy and on quality. Facilitate the workflow and approval of marketing materials from multiple internal and external parties. Work with program management and finance to develop, maintain and manage to marketing budgets with leadership support.

Develop, manage and utilize plan to goal tools to ensure efforts are on track. Review, analyze and communicate results of marketing promotions to determine level of success for each effort and identify areas to improve and innovate for your programs and clients. Work with the marketing delivery team to use data and analysis to improve the success rate of marketing campaigns and initiatives. Position Requirements Education and Experience Bachelor's degree from an accredited college or university in marketing, communications, business, or a related field.

Minimum of 5 years of experience required in marketing campaign management Proven experience with client-type/level communication and presentations Required Skills, Knowledge, and Abilities Strong customer service and communication skills Must be able to handle a wide work variety and work in a fast-paced environment Must be a detail-oriented, organized, self-starter, and have an ability to prioritize workload Proficient in Microsoft Office, specifically Word, Excel, and Outlook. Proficient in project management, ideally using Smartsheet Ability to communicate effectively, both verbally and in writing with customers, program employees and vendors Ability to analyze and interpret data and solve practical problems Knowledge of mathematical concepts such as fractions, percentages, and ratios Reliable transportation Committed to diversity and inclusion Licenses & Certifications Valid driver's license Travel Requirements Willingness to travel up to 10%Pay Range: $77,700-$106,800Physical Demands and Work Environment Required to sit, stand, walk; talk and hear; and ability to touch and handle tools and/or controls Ability to lift up to 10 pounds Noise Level is typically moderate Employee could be exposed to fumes and/or airborne particles and risk of potential shock Note: Reasonable accommodations may be made for individuals with disabilities to perform the essential functions of this position.

The above information describes the general duties and requirements necessary to perform the principal functions of the position. This shall not be construed as a detailed description of all the duties and requirements that may be necessary in this position. An Equal Opportunity Employer

opportunity for a highly organized and motivated individual to develop skills in nonprofit development and marketing work. Projects may include the following: Support various needs related to the signature Hospice Foundation events such as Harvest Fest, Light a Life, Spring Bouquet Sale, and the Memorial Walk.

Assistance with various needs associate with donor stewardship events. Assistance managing the fundraising database and RE NXT in effort to improve data integrity and general maintenance. Support marketing outreach efforts, including social media, press releases, media buying, and other content development; email communication; video/photography/interview capture of patients, families,

caregivers, and staff. Draft and design written and digital correspondence in support of annual appeals and outreach to donors, volunteers, and community-at-large.

Assistance managing Grateful Family Program spreadsheet. Prepare reports and presentations as requested. Qualifications: Education / Certification HS Diploma Current Undergraduate (Incoming Junior or Senior) or Current Graduate student Experience Minimum of two years undergraduate education course work completed. Preference given to students interested in non-profit management and development. Job Posted by Applicant Pro