Location: New York, NY
Company: Essilorluxottica Group
global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; Lens Crafters, Sunglass Hut, Pearle Vision, and Target Optical. We are also home to Eye Med, the fastest growing vision care company in the United States.
At Sunglass Hut, our mission is to be the premier shopping and inspiration destination for the top brands, latest trends and exclusive styles of high quality fashion and performance sunglasses. GENERAL FUNCTION The Marketing Manager owns multiple marketing projects and partnerships, ensuring that brand strategies are executed against the needs of the business and the overall brand. Key aspects of this position include strategic
thinking, consumer understanding, industry benchmarking, cross-functional project planning and management, analysis, and P&L and budget management. MAJOR DUTIES AND RESPONSIBILITIES Identify, recommend, and execute local/regional and integrated marketing initiatives and partnerships that align with overall brand strategies and achieve specific performance metrics Liaison with Global Marketing and Product teams to ensure product stories/trends resonate in North America Collaborate cross-functionally with critical stakeholders including CRM, Ecommerce, Media, PR, Store Execution, Finance and host/ lease business partners Provide campaign recaps to inform future strategies Manage monthly budget
tracking with cross functional teams and finance partners to hit forecast Local Services Marketing Strategy Perform traffic and campaign analytics weekly in partnership with finance and Marketing Director Maintain knowledge and execution of industry best practices for in-store marketing as well as performing ongoing benchmarking with competing premium brands Event development experience BASIC QUALIFICATIONS 5+ years marketing experience Bachelor’s degree in Sales, Marketing or related field Strong leadership and interpersonal skills Ability to think strategically and creatively Ability to navigate and make decisions without clear direction Excellent communication skills Equally effective in strategy and execution Understanding of branding and marketing principles and application Ability to multi-task in a fast-paced, dynamic environment Excellent project management, organization, and prioritization skills with a clear focus on results Demonstrated problem solving ability, including strong conceptual and analytical skills and ability to turn findings into executable plans Ability to thrive in an international matrix organization; enjoys a high level of interaction with multiple functions and levels Strong computer skills – Windows environment and basic creative Creates a fun, inspiring, and inclusive work environment that reflects the culture of the brand.
PREFERRED QUALIFICATIONS Global Retail Marketing experience with company based outside of United States Pay Range: 88,722.33 - 133530.1 Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.
Upon request and consistent with applicable laws, Essilor Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at -xyz X (be sure to provide your name and contact information so that we may follow up in a timely manner) or email xyz X@. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, interactionual aggression or stalking, religion, age, disability, interactionual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.
Native Americans in the US receive preference in accordance with Tribal Law.
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Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
