Location: Redmond, WA
and competitive positioning strategies.
As a senior marketing manager your duties will include working with the various Digital Engineering Centers of Excellence (COEs) and our Corporate Marketing Team to analyze competitor behavior, identify market trends, and increase our market share within the industry.
To be successful in this role, you should demonstrate a great track record in marketing Digital Engineering Services (i. e. Cloud Engineering, Data Modernization, Smart Ops and Industry-Specific AI Solutions) to enterprise clients and be enthusiastic about innovative storytelling and content strategies coupled with tactical execution that results in engaging, results-driven
lead generation campaigns. Senior Marketing Manager Responsibilities: Create and execute a comprehensive marketing plan with strategic and tactical efforts designed to generate new business leads in Digital Engineering Services.
Analyze current marketing strategies to identify new sales opportunities for Pactera EDGEs Digital Engineering Services offerings. Perform competitor analysis toward an increased market share. Develop customer-based marketing and branding strategies, based on differentiation of service offering. Developing target buying personas and monitoring key marketing metrics against these. Identify value propositions of service offering to define and inform new customer
strategies. Create a tactical plan of action focused on lead generation across owned, social and industry partner channels (such as Azure, AWS, GCP and Snowflake) - with data and metrics to determine effectiveness and return on investment of marketing efforts.
Orchestrate content development to support proposed marketing strategies across channels. Liaise with senior management, corporate marketing, sales, and practice teams to understand and respond to business priorities. Orchestrate Pactera EDGEs industry analyst relationship building and positioning program. Senior Marketing Manager Requirements: Bachelor's degree in marketing, business development, or similar.5-7 years of experience as a senior marketing manager in Digital Engineering Services.
Experience in working with Technology Partners (such as Microsoft, Google, AWS and Snowflake) to produce marketing content, create joint marketing campaigns and co-hosting of events. Experience in coordinating with and maintaining relationships with industry analysts (such as The Everest Group, Gartner, Forrester, etc. ). Proficiency in CRM software, such as Microsoft Dynamics. Advanced knowledge of enterprise client behavior and corresponding marketing strategies. Demonstrable experience in marketing innovation through various channels.
Exceptional ability and drive to increase competitiveness and market share. Advanced competency in researching market trends and evolving buying behaviors. Exceptional interpersonal, writing and communication skills. Benefits offered Comprehensive healthcare, dental & vision, 401k plan, and PTO, etc. Compensation Range: Base salary between $125k-150K per annum (Depends upon Experience)equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, citizenship status, age, mental or physical disability, medical condition, interaction (including pregnancy), gender identity or expression, interactionual orientation, marital status, familial status, veteran status, or any other characteristic protected by applicable law.
We consider qualified applicants regardless of criminal histories, consistent with legal requirements. 1. ) Has the candidate worked with any of the competitors listed? If no, please DO NOT submit them - Cap Gemini, TCS, Infosys, HCL, Wipro, IBM, Tech Mahindra 2. ) Do you have any past experience in any results-driven lead generation campaigns for Digital Engineering Services?
3. ) Do you have any experience in marketing Digital Engineering Services (i. e. Cloud Engineering, Data Modernization, Smart Ops and Industry-Specific AI Solutions) to enterprise clients? 4. ) Please provide the link to candidates Linked In profile: 5. ) What is the candidates work authorization status? 6. ) How many years of experience do you have marketing Engineering services? 7. ) Has the candidate applied or been interviewed for any role with this company in the past? If so, please provide details. 8. ) What is the candidates desired total compensation?
(Please specify base salary mission/bonus expectation) 9. ) Where is the candidate located? If candidate is not near the job location, please explain relocation plan in detail (e. g. timeline, relocating with family, selling/buying property)
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Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
