Location: Indianapolis, IN
consider candidates that relocate on their own Work eligibility US Citizen Job description CANDIDATES MUST HAVE Hands on experience building the marketing campaigns! Experienced Growth Marketing Manager (Mostly Remote, But ~1 Day/Week in Indianapolis, IN- NOT A DEAL BREAKERwill accept REMOTE) We're Looking for an Experienced Growth Marketing Manager / Performance Marketing Manager We sell products (holiday cards, birth announcements, wedding invitations, and gifts) through our e-commerce store that we hope inspire people: both because of their design beauty and their mission to save the planet.
Our Growth Marketing Manager is critical to helping to extend this mission. With each order,
we plant a tree. Together with our customers, we've planted over 1,000,000 trees to date. We're looking for people who understand that progress starts with baby steps, but that many baby steps equal a movement.
What we are looking for in this Growth Marketing Manager Role: We are looking for a highly passionate growth and performance marketer to drive acquisition and retention in key digital channels (email, paid social, SEM, display, SEO, affiliate). Responsibilities for this role: Develop and execute marketing strategy, campaigns, and activities to drive significant growth in key product categories while meeting KPIs Deep knowledge and setting strategy of the entire email ecosystem,
including email automation, recommended tools, dynamic content, deliverability, and lifecycle campaigns.
A solid understanding of GDPR compliance is desired. Utilize A/B and multivariate tests including content, creative, and landing pages and make recommendations Work with cross-functional teams to manage marketing ops and development content Drive the performance marketing attribution methodology Report & analyze multi-touch attribution to develop understanding of the impact of total spend as well as online & offline interaction in the funnel Review aggregated data sets and draw out high level insights with recommendations Provide weekly/monthly/quarterly trend and performance reports Requirements: 3-5 years of online marketing experience in ROI-driven performance marketing organizations1 year plus of Digital experiance - MUST1-3 years of email automation Must have experience with at least two (ideally more) of the following performance marketing channels: Ad Words, Facebook, Instagram, Twitter, Pinterest, Affiliate Marketing Strong ability to drive data-driven decisions, use data to identify and act on gaps and opportunities, and present findings to senior team members Structured, strategic thinker with excellent business acumen Excellent verbal and written communication skills; ability to influence a variety of personnel at multiple levels internally and externally Ability to work in a 95% computer based job Self-motivated and strong collaborator Significant experience with A/B and multivariate tests and conversion rate optimization Position Details Initially remote position, but will eventually require local commute to Indianapolis, IN 1-2 days per week Full-time position Competitive market salary Benefits package for full-time employees includes: medical, dental, & vision, profit sharing, paid vacation, commuter benefits Incredible personal satisfaction from being a part of a fast-paced, entrepreneurial team (really, we're not kidding, that's the best part!
)Questions from the employer You will be required to answer the following questions when submitting a candidate to this job Does the candidate have 3-5 years of online marketing experience in ROI-driven performance marketing organizations? Does the candidate have 1-3 years of email automation? The candidate Must have experience with at least two (ideally more) of the following performance marketing channels: Ad Words, Facebook, Instagram, Twitter, Pinterest, Affiliate Marketing Does the candidate have Strong ability to drive data-driven decisions, use data to identify and act on gaps and opportunities, and present findings to senior team members?
Does the candidate have the Ability to work in a 95% computer based job? Does the candidate have Significant experience with A/B and multivariate tests and conversion rate optimization? Desired Salary: Availability to talk: Able to work 1 Day a Week in Indianapolis, IN office? Have you included a short, detail summary that outlines the key qualifications required for this position as per the job description in the Introductory Note field?
Can you confirm that you have disclosed to your candidate that you are working with on the position to avoid any confusion with candidates and clients. (required)Why is the candidate looking for a new role? What is greatest strength in their marketing role? Please give Detail: Does the candidate have have Paid automation experience? Does the candidate have ave Hands on experience building the marketing campaigns? Please give details: Is the candidate data analysis driven, meaning handle marketing more from strategic level and come up with ideas how to grow the paid -campaigns?
Please give details: What paid campaign do you have experience doing? Please give Detail: How do you know a campaign has been successful? Please give Details: What type of data analytics do you use or have to determine how campaign has been successful or could be? Please give detail: Does the candidate have 1 year or more in digital?
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Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
