Location: Charlotte, NC
Company: Wells Fargo
focus on digital channels. Additionally, this role will help lead a robust test and learn agenda for creative/channel strategies to deliver customer-obsessed experiences and increase campaign effectiveness Learn more about the career areas and lines of business at .
In this role, you will: Lead a team that develops and implements complex, highly visible Growth Marketing campaigns across owned and paid digital and mail channels Oversee a robust test and learn agenda with a focus on creative optimizations to improve CX and conversion Drive the creative overhaul of digital assets and webpages utilizing best practices for direct response marketing offers. Manage team marketing program initiatives
designed to acquire customers and drive balance growth, on-time and on-strategy while adhering to channel governance and best practices and backssing cross-channel impacts.
Utilize strong analytical skills to backss individual campaign effectiveness and, when necessary, adjust creative and channel strategies to improve customer engagement and conversion Ability to navigate and flawlessly deliver within existing campaign execution processes Manage approvals for all internal legal and compliance requirements with keen attention to detail Ensuring creative elements are thoroughly tested for best practices, accuracy, proper functionality, and required tracking Manage vendor asset delivery
and processes to record creative accuracy pre- and post-launch Identify opportunities to increase efficiency, reduce operational risks, and increase speed-to-market Discover gaps and solutions on process within marketing execution Lead and manage change efforts for process change, implementation and speed to market improvements Work across the organization to create relationships that will allow for collaboration on the execution overall end to end process.
Engage with partners, cross functional groups, business partners and vendor relationships Serve as a subject matter expert in customer and digital marketing Required Qualifications: 6+ years of Marketing, E-business, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education3+ years of Management experience Desired Qualifications: Experience in campaign management Experience working cross functionally, and influencing cross functionally to meet critical timelines and project agendainteractionperience building partnerships and consulting effectively with leadership Familiarity with various marketing technologies (e.
g. Aprimo, IBM Campaign Management Tool, Sales Force)Leadership experience with ability to effectively manage and engage employeeinteractionperience driving marketing recommendations to improve business results Ability to communicate effectively across multiple levels within the organization Job Expectations: Ability to travel up to 10% of the time This position offers a hybrid work schedule This position is not eligible for Visa sponsorship.
Posting Location(s): 301 S Tryon St. - Charlotte, North Carolina Relocation assistance available for Charlotte, North Carolina Posting End Date: 23 Dec 2023 Job posting may come down early due to volume of applicants.
We Value Diversity At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, interactionual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company.
They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, interaction, interactionual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities.
Accommodation for applicants with disabilities is available upon request in connection with the recruitment process. Applicants with Disabilities To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo. Drug and Alcohol Policy Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more. PDN-9a68ee50-2ce2-47f0-8f3f-75c7fedc47a2
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