Location: Chicago, IL
Company: Kimberly-Clark
making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your Digital Incentives Marketing Leader role, you’ll help us deliver better care for billions of people around the world.
As the Digital Incentives Marketing Leader, you will lead the AMC (Advanced Marketing Capabilities) Digital Incentives team to deliver and scale KCNA (Kimberly-Clark North America) incentives solutions, execute digital incentives optimization, drive efficiency, and accelerate marketing technology adoption to transform how KCNA evolves our one-to-one consumer relationships. You will lead a One KCNA approach
for consumer centric trial and loyalty marketing (incentives), capability adoption and consumer lifetime value execution to deliver on both current and future business strategies across our KCNA businesses.
This position has overall accountability for KCNA incentives strategy, planning, forecasting and execution and overall external partnership (relationship, performance, negotiations/contracts) to ensure (Business Unit) BU strategies are being enabled across people, process and technology. Responsible to embed a data-driven approach to incentives by working across the team to surface measurable results and drive action to optimize, enhance, and achieve objectives. Influence the consumer
engagement and brand-building incentive investments to deliver on brand strategies, growth objectives, and other relevant business results.
This role requires significant analytical rigor and expertise in unlocking incentives technologies/transactional data to drive KCNA’s digital transformation across people, process, and technology. Responsible for building strong partnerships with KCNA brand and RSL (regional sector lead) teams, Advanced Marketing Collective (AMC) Organization, KCNA and Global Information Technology Services (ITS), Global Digital Center of Excellence teams and external partners to accelerate and drive business results across consumer acquisition, activation, and measurement.
Responsibilities: Help accelerate the Kimberly-Clark North America (KCNA) Go-For-Growth agenda through acquisition, conversion & retention of consumers by owning the ‘Consumer Incentives’ business lever. Lead overall incentive platform partnerships with focus on evolving the relationships, improving the performance, leading the negotiations & managing the contracts from KCNA perspective. Drive strategic roadmaps for transformation of our incentive playbooks across external incentives partners and lead innovation / change management across KCNA marketing teams within incentives ecosphere.
Lead & coach an all-star incentives team to: Own the incentive strategy, planning & execution of KCNA consumer incentive programs within the overall Paid, Earned, Shared, and Owned (PESO) framework. Influence Brand Marketing, BU Sales teams through effective business storytelling and secure their advocacy and support for the plans. Drive strong collaboration with and integration within Brand Marketing, BU Sales, Shopper Marketing & Insights & Analytics (I&A) teams. Build consistent organization processes & tools to track competitive incentive spends across different platforms.
Analyze the same & share key strategic insights based on the trends with potential implications for K-C brands. Be subject matter expert across incentives tools to enable and drive cross-sector (Lifetime Value) LTV activation in service to building 1:1 relationship with our consumers. Lead innovative approaches to test/learn and lead pilot execution for new consumer promotion methodology creating a flywheel of agile learning and application for optimization and conversion. In addition to incentives strategy and activation, this role also has responsibility for incentives fraud and thus needs to ensure K-C has a vocal seat in top industry organizations like the Coupon Information Corporation (CIC), Association of Coupon Professionals (ACP) and Joint Industry Coupon Council (JICC).
Accountable for documenting and communicating new incentives capabilities and requirements, business benefits, and relative priority to the KCNA Performance Marketing Team Strategist to then be represented and accurately reflected within the global product delivery plans. Lead and/or collaborate as an active participate in marketing capability Request for Information/Request for Proposal (RFI/RFP/Pilots) to ensure a One KCNA perspective is applied while also supporting BU specific needs.
Thoroughly document, articulate value, and evangelize RFI/RFP/pilot findings and results to extend opportunities across KCNA. About Us Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you. At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact.
We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark. Led by Purpose. Driven by You. About You You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
To succeed in this role, you will need the following qualifications: Bachelor's degree required and 10+ years of experience in Marketing, Marketing Capabilities, Corporate Innovation or Consumer Promotion related areas. Strong program management and organizational skills being able to manage multiple initiatives at once. Previous experience leading high-performance teams. Understand the digital marketing technology ecosystem. Recognized as a subject matter expert due to a deep understanding of consumer promotion/incentives coupled with an analytic aptitude and a test-and-learn mindset.
Total Benefits For a complete overview, see Hybrid Work Arrangements: You’re looking to make a difference. When and where it works best for you. And at Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works, flexible work (hybrid) arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
To Be Considered Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website. And finally, the fine print…. For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers.
When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, interaction, national origin, disability status, protected veteran status, interactionual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification.
Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-xyz X – when prompted for employee ID, say “OTHER CALLER” - or xyz X@service- for assistance. You must include the six digit Job # with your request.
Veterans and members of the Reserve and Guard are highly encouraged to apply. Kimberly-Clark will support in-country relocation for the chosen candidate for the role, including assistance to obtain proper work authorization. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will decided in Kimberly-Clark’s sole discretion. Primary Location USA-IL-Chicago Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time
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