Location: Carlsbad, CA
Company: Usaopoly
is a savvy digital marketer with a proven ability to run multi-channel paid media campaigns as well as lead overall digital marketing initiatives as it relates to website, email, and social media. This individual will manage and oversee all paid traffic initiatives, consumer-facing email campaigns, develop strategies, run tests, analyze campaign results, and implement optimizations.
Interaction: Interface with key department personnel: Marketing, New Business, Creative, Product Brand Management, Sales, Customer Support and IT. Work with outside parties including licensors, advertisers, sponsors, media, agencies, and consultants. Priority Ranking: Digital Advertising - strategize, build,
and optimize digital advertising efforts across appropriate platforms to amplify The Op Games' products and priorities. Digital Marketing - Oversee and manage various digital marketing efforts including, but not limited to, strategizing, monitoring, collecting, and reporting on omnichannel platforms.
Provide Support for the Marketing Services Team and Product Marketing Team - work closely with others in the department to ensure efforts across social media, website, and consumer/retail email distribution are conducive to overall product marketing strategy. Responsibilities: Manage all paid digital efforts Manage other digital marketing efforts including, but not limited to, email marketing,
omnichannel/retail marketing, and website/ecommerce support Define budget and CPA thresholds for all campaigns Develop, manage, and optimize retargeting Find and implement new opportunities in search, social, lead generation, SMS, email, and display advertising A/B testing across multiple channels Develop and maintain KPI reporting Work with other members of the team to ensure the paid strategy complements and amplifies all marketing initiatives General Marketing Support: Other support as assigned including, but not limited to: assisting the marketing team with planning, brainstorming, budgeting, presentations, events, trade shows, customer service, proofing, file organization, meeting note-taking, and other support tasks.
Time Distribution: 60% Digital Advertising Implementation (planning, building, optimization) 20% Analytics & Reporting 15% General Marketing 5% Meetings Qualifications : Minimum 3+ years of marketing experience, with a proven track record in team management. Digital advertising including social media and search paid advertising platforms (META, Tik Tok, Google Ads, Amazon, Walmart, etc. ) Experience with analytics suites (Google Analytics, Facebook Analytics, Google Search Console, etc. ) Website management and CMS platforms (Wordpress, Shopify) Email marketing platforms (Klaviyo, Mailchimp) Running A/B, multivariate tests Required Skills: Proven working experience in digital marketing, particularly within the industry Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools (e.
g. Google Analytics, Facebook Analytics. ) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Working knowledge of HTML, CSS, and Java Script development and constraints Job Requirements: Strong leadership skills and ability to provide direction.
Excellent written and verbal communication skills. Detail oriented and self-motivated. Excellent time management and organization skills. Learns quickly and able to change in fast paced environment with ability to handle the pressure of meeting tight deadlines. ~95% onsite, 5% travel. Preferred Job/Industry Experience: Knowledge of collectible, toy, or board game industry preferred.
Knowledge of pop culture (film, TV, comic book, graphic novel, anime, video game, tabletop game, literature, toys, collectibles) r
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
