Location: Chicago, IL
Company: American Hospital Association
is a hybrid role (three days in the office, two days working remote). Starting base salary = $76,000 - $95,000 a year (commensurate with related experience). The Senior Marketing Specialist contributes to the development of marketing plans for assigned AONL programs, products and services and serves as back up to the digital marketing role.
Implements and coordinates marketing activities that includes researching targeted customer segments and completing associated messaging. Implements campaigns targeting specific market segments or focusing on specific products or product lines. Executes marketing campaign strategies. Deploys broad omni-channel engagement, including but not limited
to print, e-mail, direct mail, digital newsletters, web, mobile, video, and social media. Contributes to the development of multi-channel integrated marketing plans meant to promote AONL and its products and services.
Analyzes and evaluates appropriate marketing channels to support plans. Ensures campaigns target specific market segments or focus on specific products or product lines. Implements targeted marketing campaigns with measurable objectives for assigned program areas. Prepares print, online, and other forms of advertisement. Assists with special events or promotions. Measures and analyzes campaign results to determine return on investment. Acts as a subject matter expert, keeping
abreast of best practices, trends, tools and techniques related to marketing.
Recommends improvement opportunities and participates in AONL/AHA-wide collaborative initiatives. BENEFITS We offer an excellent total compensation package, which includes medical/dental coverage (PPO/HMO), vision care, life insurance, short and long-term disability plans, 401(k), tuition reimbursement, paid vacation/holidays/sick days, wellness programs and more! The American Hospital Association (AHA) is an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, interaction, national origin, disability, veteran status, and other legally protected characteristics.
We will provide reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Assistance Act of 1974 and Title I of the Americans with Disabilities Act of 1990. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call (312) 422-xyz X and ask for the Director, Human Resources and let us know the nature of your request and your contact information. The AHA participates in the E-Verify Program. #LI-Hybrid Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
41 CFR 60-1.35(c) Work Experience 5 years: Minimum 5 years of progressively responsible marketing experience is required. Emphasis on education, membership, health care, and/or related products is preferred. Experience with marketing automation software platforms is required. Experience creating engaging marketing materials is required. Education Required: Bachelors PDN-9ad3c44a-40e9-46a5-94ba-28a93d4d9005
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