Location: San Francisco, CA
assist Marketing and Engineering teams. Identify core metrics and key performance indicators (KPI) to measure across the funnel, for marketing experiments, and measuring success overall. Help stakeholders align on and measure impact of initiatives. Build upon, iterate on, and maintain multi-touch attribution models to help the team understand where to invest more or less across all channels.
Build and manage mix media modeling, including spend modulation and cost curves by channel, to help stakeholders interpret and leverage the data to make decisions. Forecast future sales based on historical data, competitive landscape, and current industry trends. Perform robust funnel analysis and
visualization to understand drop off points and areas of opportunity across the entire funnel (top to bottom). Perform experiments (A/B, multivariate, synthetic controls) as well as pre and post analysis to understand performance of new initiatives.
Prepare for a weekly presentation of marketing performance data to stakeholders and the C-suite. Perform ad hoc data analysis to answer stakeholder questions. Create and execute an analytics roadmap and help teams prioritize their roadmaps with data. SKILLS REQUIRED: Ability with programming in SQL, R, and Python. Ability with ETL tools, such as supermetrics, Mozart, or DBT. Knowledge of Google Analytics, Adobe analytics, and Google Tag manager.
Ability to create visualization in Tableau and Data Studio. Knowledge of cloud services and data warehouses, such as google cloud platform, big query, AWS, or snowflake.
Knowledge of A/B testing and statistical inference. Knowledge of marketing modeling theories, including multivariate regression models on marketing mix. Knowledge of Machine Learning algorithms and their application, such as logistic regression. Telecommuting from anywhere in the United States is allowed. RATE OF PAY: $107,536 to $206,000 per year CONTACT: Please send resume to Tempo Interactive, Inc. at
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