Location: Alabaster, Alabama
Company: Trulieve
in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn. Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.
Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need. To learn more about our company, please visit our website; Requisition ID: 8192 Remote Work Available: Yes Loyalty Marketing Manager Department:
Marketing Reporting to: Senior Digital Marketing Manager Location: Remote Overview: Trulieve is seeking an experienced marketing leader to drive customer loyalty and engagement initiatives, supporting the growth of our brand in the cannabis industry.
The Loyalty Marketing Manager will develop strategic and tactical plans to enhance our loyalty program, focusing on customer retention and value maximization. This role involves collaborating with various teams, leading a loyalty support team, and optimizing execution across multiple channels. Responsibilities: Develop and manage customer retention and loyalty strategies for Trulieve, focusing on maximizing customer lifetime value. Execute
lifecycle loyalty strategies across various channels, including digital platforms and retail experiences.
Collaborate with Analytics and Consumer Insights teams to create data-driven segmentation and customer journey strategies for the loyalty program. Develop and monitor frameworks for improving customer loyalty, satisfaction, and retention. Utilize marketing technology expertise, including CRM/CDP tools and analytics platforms like Google Analytics, to enhance loyalty program effectiveness. Lead and mentor a loyalty support team, fostering skill growth and career development opportunities. Implement audience-based testing plans to support and optimize loyalty program initiatives.
Regularly participate in business reviews to develop proactive and reactive loyalty marketing strategies. Qualifications: 3-4 years of experience in digital marketing and ecommerce, with a specialized focus on loyalty program management, customer lifecycle, and customer retention for CPG and retail brands. Proven ability to strategize cohesive loyalty and retention strategies, understanding the dynamics of various marketing channels. Advanced experience with CRM/CDP tools and analytics platforms (e. g. Google Analytics). Strong analytical skills, comfortable with setting targets, creating forecasts, and driving audience-based initiatives.
Customer-centric mindset with experience in managing loyalty programs. Ability to break down complex analyses into clear, actionable marketing initiatives. Collaborative and team-first attitude, with a focus on team leadership and career development. Experience in data visualization tools Excellent time management skills and the ability to prioritize multiple tasks effectively. Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.
Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, interaction, national origin, disability status, genetics, protected veteran status, interactionual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
