Location: Birmingham, AL
Company: Ebsco Industries
Moultrie is first and foremost customer driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. Moultrie Mobile is a division of PRADCO Outdoor Brands, a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures.
PRADCO has been in business since 1894, and we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup. We are guided by the following principles: We put the customer first. We are curious and seek to learn. We take ownership. We are grounded. We win as a team. We are
builders working with relentless energy, urgency, passion, and drive. We innovate, experiment, and take risks. We're searching for a Lifecycle Marketing Manager to join our team.
Are you passionate about understanding the customer journey from first touch to final transaction? Do you obsess over how brands communicate with new and existing consumers? Are you a snowflake that operates equally well in both data analysis and creative marketing? If so, you could be Moultrie Mobile’s new Lifecycle Marketing Manager. As the Lifecycle Marketing Manager, you will develop world-class customer lifecycle programs that grow both new and existing subscription revenues. We’re looking for a high-impact
strategy that yields positive results through all phases of consumer interaction, including discovery, education, purchase, post-purchase, and advocacy.
In this role, you will spearhead efforts to increase customer engagement and retention, build segmented customer journeys, and bolster the customer communications experience. You will develop and execute the most effective and innovative multichannel CRM programs with an agile “test and learn” mindset, focused on maximizing customer lifetime value, loyalty, and retention. You will have a strong hand in the systems and processes necessary to carry out lifecycle campaigns. Establishing KPIs and meeting goals will be fundamental to measuring our collective success.
This position reports to the Head of Digital. Be the in-house expert on member experience; leverage insights into actionable plans to improve communications, retention rates, and further build the brand. Map the customer journey to visualize the experience with Moultrie Mobile; use findings to inform marketing, product development, and CX strategies. Develop, measure, and optimize campaigns for various stages of the customer journey. Perform regular data analysis/ reporting in search of efficiencies and tie back to the larger business goals.
Build VIP/Rewards programs that engage consumers, enhance the Moultrie Mobile experience, and increase customer lifetime value. Explore new prospecting and reactivation channels such as referral, affiliate, and direct mailers. Daily management of the systems, people, and processes related to lifecycle marketing. Job Requirements: BA degree in business, marketing, or similar. 3+ years’ experience managing email marketing. 3+ years’ experience in subscription marketing. Experience with high-volume email service providers. Highly skilled communicator and collaborator. Strong entrepreneurial spirit and approach to daily work.
Essential Job Functions: Excellent written and verbal communication skills. Strong analytical and qualitative skills, marrying customer research with performance metrics to develop and execute effective marketing strategies. Excellent attention to detail and organizational skills. Must maintain company confidentiality. Working in a Team orientated environment. Preferred Skills: Experience with subscription marketing within the technology sector. Mobile App marketing experience. Familiarity and experience with Blueshift (Email Service Provider). We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws.
We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, interaction, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, interactionual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
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