Location: San Antonio, TX
Company: CPS Energy
the lives of the communities we serve. Together, we are powering the growth and success of our community progress every day! Pay Grade 19 Deadline to Apply: December 21, 2023 Position Summary The Senior Manager of Marketing will play a critical role in the strategy development, planning, execution, reporting and management of all Marketing and Branding efforts for CPS Energy.
The Senior Manager of Marketing will create and execute brand/program awareness, customer acquisition and retention strategies for all CPS Energy products and services. This includes direct marketing to consumers through digital, traditional and non-traditional marketing channels. The Senior Manager will be responsible
for developing and implementing marketing strategies and execution plans across residential/small business, as well as large commercial and industrial customers and will be expected to develop comprehensive knowledge of customer market segments, products, programs, services, and tools designed for each market.
This position will also be charged with developing strategies to enhance and strengthen the CPS Energy brand both in the greater San Antonio areas, and nationally. The Senior Manager of Marketing will develop the strategic direction for coordination of internal operations, product and analytics as well as external consultants and agencies to establish and meet all goals related
to all marketing programs. Tasks and Responsibilities Responsibilities: Provide executive leadership to the organization while implementing strategic process and best practices to achieve company, department, and campaign metrics.
Develop and deliver go-to-market strategy and execution for positioning, packaging, and promotion of CPS Energy products and services. Develop marketing strategies by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs. Lead primary and secondary research efforts and use research results to inform strategies and executions. Work closely with the company’s executive account management team; develop and execute marketing and sales strategies to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
Develop and lead marketing effectiveness by identifying short-term and long-range issues and adjusting as necessary to achieve CPS Energy metrics and goals. Develop and execute strategic framework for market positioning of CPS Energy with employees, customers, community, and industry, with the goal of building and enhancing the internal and external brand of the company. Oversee and manage external relationships and financial agreements with marketing, advertising, public relations, and translation agencies.
Develop and build out digital strategy that will enhance the customer experience and position CPS Energy as a reliable and trusted brand. Team Development/Management: Responsible for the performance, professional growth and engagement of direct reports and their team. Ensure team is delivering value, being responsive and flexible to internal and external customers. Promote culture of high performance, engagement and continuous improvement. Establish a process of staff performance and development goals, assign accountabilities, set objectives, priorities and conduct annual performance reviews.
Minimum Skills Minimum Knowledge and Abilities Demonstrated deep marketing experience and leadership in managing comprehensive strategic plans to advance an organization’s mission and goals. Outstanding written and verbal communication skills, along with very strong organizational and management agility. Strong ability to multi-task and prioritize. Proven ability to work and collaborate with C-Suite executives. Exceptional skill at taking research results and turning them into actionable insights to inform strategies, execution plans, and messaging.
Entrepreneurial mindset with the ability to spot original branding opportunities. Ability to work with a high-performing team of professionals to maximize marketing and operational goals and initiatives. Proven ability to work effectively with people from any level or area in a company and must be strong at working on and leading cross-functional teams. Proven ability to assimilate complex technologies and engage effectively with technical teams in pursuit of optimal business solutions. Capable of ‘selling’ marketing and branding concepts and value to those unfamiliar with marketing and branding activities.
Experience working in a flexible, highly collaborative, employee-empowering work environment. Ability to effectively direct the company’s marketing organization in order to maximize penetration of CPS Energy products and services while upholding the Company mission and culture. Ability to travel as needed for the role. Preferred Qualifications Previous Utility experience Foundational knowledge of the utility industry Professional chartered marketer (CIM) Master’s degree in Marketing Competencies Accepting Responsibility Manages Ambiguity Collaborates Communicates Effectively Acting as a Champion for Change Minimum Education Bachelor’s degree in marketing, sales, business or similar area of study.
Required Certifications Working Environment Work is performed both indoors and outdoors, operating computer, manual dexterity, talking, hearing, and repetitive motion. Use of personal computing equipment, telephone, multi-functioning printer and calculator. Ability to travel frequently to and from meetings, training sessions or other business related events. Physical Demands Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met. CPS Energy does not discriminate against applicants or employees. CPS Energy is committed to providing equal opportunity in all of its employment practices, including selection, hiring, promotion, transfers and compensation, to all qualified applicants and employees without regard to race, religion, color, interaction, interactionual orientation, gender identity, national origin, citizenship status, veteran status, pregnancy, age, disability, genetic information or any other protected status.
CPS Energy will comply with all laws and regulations.
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