Location: Nationwide
Company: KCN Enterprises
play a key role in managing and optimizing marketing initiatives to drive guest visits and revenue, while fostering collaboration with 3rd-party campground franchise systems such as and including KOA. Additionally, you will work closely with the KCN Retail Manager to enhance retail sales through effective marketing strategies.
This role also includes the responsibility of managing the marketing budgets for our company and each individual campground, ensuring allocations are based on successful ROI measured by analytics tools. You will also spearhead the creation of a comprehensive dashboard for a weekly review of marketing status and ROI. Job Responsibilities: Below please find a list
of the responsibilities for this position. 1. Strategic Leadership and Campaign Execution: Collaborate with senior leadership to define and refine the company's marketing strategy and annual plan.
Develop and implement comprehensive marketing campaigns to drive reservations/camper nights at each location, with an emphasis on hands-on involvement in campaign execution. This will include on-site time at the parks themselves working with Campground Managers and park teams. Actively participate in the creation of marketing content and collateral to ensure brand consistency. 2. Campaign Management: Lead the end-to-end execution of integrated marketing campaigns across various channels including
digital, social media, and traditional marketing for both KCN and each campground location.
Produce compelling content and oversee the production of marketing materials for KCN and each campground location. Take a hands-on approach in managing relationships with external vendors, agencies, and influencers as necessary across campaigns and initiatives. Work with Campground Managers and local visitor centers or tourism departments to develop content profiles for each location, for use in crafting specific marketing campaigns for each location. For example, utilize a comprehensive events calendar for a specific location to run campaigns driving awareness and bookings based on community events.
Manage and grow KCN Influencers marketing program aimed at growing campground visibility on social platforms with tie to ROI and camper night bookings. Create and manage new grassroots marketing ideas and campaigns that drive exposure of the campgrounds and associated visits and reservations. Oversee, track and analyze campground reviews online, as well as responses to reviews. 3. Collaboration with KOA Marketing and Other Franchise Systems: Cultivate strong relationships with the KOA marketing team and other campground franchise systems (if/as appropriate).
Lead collaborative efforts on joint marketing initiatives, playing an active role in co-branded campaigns with named partners. 4. Collaboration with Retail Manager: Work closely with the Retail Manager to align marketing strategies with retail sales goals. Develop and implement marketing initiatives aimed at enhancing retail sales. Utilize marketing channels to promote retail products and create engaging promotions. 5. Budget Management and ROI Allocation: Manage the marketing budgets for KCN and individual campgrounds. Allocate funds based on successful ROI as measured by analytics tools. Monitor and analyze budget performance, adjusting allocations to optimize marketing effectiveness.
6. Performance Monitoring, Reporting, and Dashboard Development: Implement and/or centralize tracking mechanisms to monitor the performance of marketing initiatives. Analyze key performance indicators (KPIs) and actively participate in providing regular reports to evaluate campaign success. Develop a comprehensive dashboard for a weekly review of marketing status and ROI, providing real-time insights for strategic adjustments. Qualifications: Bachelor's degree in Marketing, Business, or a related field is preferred.
Minimum of 5 years of hands-on experience in marketing, with a focus on hospitality (outdoor hospitality preferred) or related industries. Proven track record of successfully developing and implementing marketing strategies. Strong leadership and team management skills. Strong organizational skills and ability to run campaigns and programs on specified schedule and budget targets. Exceptional written and verbal communication skills. Proficiency in marketing analytics tools and platforms: Constant Contact, Social Platforms, Google SEO/PPC, website content generation and management, Google Workspace (GSuite), AI/Chat GPT, etc.
Familiarity with franchise systems and collaborative marketing efforts is highly desirable. Location: This is a remote position. KCN has in-person meetings and offsites throughout the year for the team to meet in person and work on key company projects and initiatives. This role is expected to travel to these events. This role is also expected to travel to the individual campgrounds. Compensation: This is a full-time position with a competitive compensation package. Salary range is $60,000-$70,000 depending on experience. KCN does not offer health care insurance or retirement/401k benefits.
If you are an experienced marketing professional who thrives on hands-on campaign execution and strategic leadership, and can champion the development of a dynamic marketing strategy with a fun and hard-charging team looking to take outdoor hospitality to the next level we invite you to apply! About KCN: KCN is an outdoor hospitality investment and management company. We focus on purchasing value-add campground properties, improving and stabilizing them, then managing and growing them with our in-house property management team. We're focused on building a portfolio of the best RV campgrounds in the country - where our guests love to visit and our team loves to work.
Our Mission is to invest in Outdoor Hospitality: to create unique experiences that bring our guests closer to nature, to provide a rewarding work environment for our team members, and to achieve outstanding financial returns for our investors. Our Vision is to build a growth-oriented company that provides our team with enriching personal and professional opportunities while delivering outstanding returns for our stakeholders. As a leading Outdoor Hospitality company specializing in campground and RV park investing, we are driven to create exceptional experiences for our guests while optimizing profitability and maximizing returns for our investors.
We accomplish this by investing in value-add properties that meet our strict criteria and pass our rigorous diligence processes. ALL INTERESTED APPLICANTS MUST COMPLETE AN APPLICATION ON THIS JOBSITE. DIRECT EMAILS, PHONE CALLS, OR MESSAGES MAY NOT BE ANSWERED IF AN EXISTING APPLICANT PROFILE DOES NOT YET EXIST
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
