Location: Johannesburg
Company: Boston Scientific
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With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. Senior Customer Experience & Omnichannel Marketing Specialist, Growth Emerging M arkets (GEM) As part of the GEM Marketing Excellence team this role contributes to delivering excellence in customer experience and omnichannel marketing.
This cross-divisional role has accountability for implementing new marketing channel capabilities and ensuring integration with the channel mix and Boston Scientific’s ecosystem , in coordination with other functions. Working in collaboration with EMEA Customer
Experience & Omnichannel Marketing Co E and divisional Omnichannel Marketing leads, to provide guidance and coach other stakeholders from sales and marketing teams, on how to enable outstanding 360° customer experiences.
Main Responsibilities: Provide inputs to the Omnichannel strategy in alignment with GEM strategy and priorities Co-develop Marketing technology roadmap for GEM together with the EMEA Customer Experience & Omnichannel Marketing (Cx&O) and Commercial & Customer Engagement (C&CE) teams Ensure divisional business needs are aligned with defined roadmap and priorities. Oversee consolidation and prioritization cross-divisionally, maintaining consistency in cross-divisional business
benefits and capturing business needs to implement marketing capabilities Align with all divisions on the Omnichannel strategy and act as change agent in GEM to drive the digital transformation, guiding divisions through the change process with clear objectives and plan (why, what and how) Monitor progress and effectiveness of these plans in collaboration with Integrated Marketing Communications and Digital Marketing teams in GEM.
Measure progress based on KPIs results vs target Collaborate with EMEA Cx&O Co E, Divisional Omnichannel Marketing leads and GEM Divisional Marketing teams to create and enable outstanding 360° customer experiences, driving expansion and adoption of key enablers of omnichannel marketing, including: End-to-end process for HCP qualification Customer segmentation Sales enablement tools e.
g. Pitcher e Detail platform Marketing Cloud functionalities New channel marketing capabilities In collaboration with GEM Marketing Managers and divisional Omnichannel Marketing leads, define KPIs aligned with business goals and monitor and provide support and training to enable their achievement Key Requirements Strong professional marketing background (minimum 5y) with 1+ years of experience with Omnichannel program/campaign design, development and oversight experience, preferably directly employed by – or at an agency supporting – highly regulated companies in the healthcare industry e.
g. Pharma or Medical Device Experience in a complex, cross-functional, global fast-paced commercial environment Bachelor’s degree in Marketing, Communications or related fields desirable Fluency in English essential (any additional EMEA language is a plus). Proficiency in MS Office (MS Excel and MS Power Point) Experience with Share Point and various content Management Systems is a plus Based in Lebanon, South Africa or Turkey Familiar with marketing technologies such as; CRM (such as Salesforce Sales Cloud) Marketing Automation applications (such as Marketing Cloud) Content Management Systems Digital Asset Management Project Management Systems (such as Asana) Key Competencies Demonstrate organizational skills by developing, monitoring and proactively managing project plans, budgets, resources (including external vendors), and timelines to ensure goals are achieved and deadlines met.
Develop solutions for overcoming risks to ensure project success and recognize the need to escalate issues when proposed solutions are not producing desired results.
Deliver a seamless customer experience , drive excellence in channel mix and integration by recommending preferred channels and developing personalization and customization approaches. Collect and utilize customer data , understanding and developing insights to build a picture of customer needs, motivations and preferences that trigger behaviors and decisions to shape and deliver the best possible customer experience. Proven analytical skills in reviewing digital data and use insights for continuous improvement. Demonstrate innovative advancement by generating new ideas , methods, and solutions.
Continuously use imagination, creativity, and critical thinking to solve problems. Seek new approaches, ways of working and innovations to improve the customer experience and further differentiate Boston Scientific. Drive excellence in business partnerships by building and broadening strategic relationships with stakeholders and key influencers; facilitate networking of team members; bring together diverse perspectives to improve results. Use storytelling techniques to drive effective communication tailored to the specific needs of each target audience. Requisition ID: 574837 As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life.
Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen. So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal.
And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
