Location: Streator, IL
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
demands a different approach; and that's why here your ideas elevate actions, and here you'll have the freedom to define your own path and pursue cutting-edge work. We partner collaboratively with our clients to develop products that create value and deliver company results across critical areas of their business including portfolio strategy, customer insights, research and development, operational and technology transformation, marketing strategy and many more.
If you dare to think differently, join us, and find a path where your passion can change lives. Our most valuable asset is our people. At ZS we honor the visible and invisible elements of our identities, personal experiences and
belief systems-the ones that comprise us as individuals, shape who we are andmake us unique. We believe your personal interests, identities, and desire to learn are part of your success here.
Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about. Learn more ZS's Enterprise Functions operate the firm's core internal functions. Our global teams comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion
for quality customer service and dedication-whether our customer is a client or another ZS employee.
The Marketing and Communications team helps build the ZS brand, champion thought leadership, support business development and inform, engage, inspire and empower past, present and future ZS people. We seek an experienced Product Marketing Lead to join our Product Marketing team that focuses on ZAIDYN. This individual is part of a global team and responsible for leading marketing efforts that support one of our largest customer segments. Responsibilities include the creation of selling material, support of campaigns, content creation and maintenance, development of product positioning and messaging, support of ZAIDYN and industry events, maintaining product pages, competitive intelligence, and analysis of product marketing performance.
This role requires significant collaboration with executive level stakeholders, a demonstrated understanding of product marketing and partnership with our integrated marketing team. A successful product marketing lead will quickly master the details of ZS's platform, ZAIDYN, including the audiences and their specific needs. Success includes a keen appreciation for data-driven decision-making, attention to detail, a customer-first mindset, and a desire to work in a fast-paced, collaborative environment.
Our ideal candidate has experience in B-to-B product marketing and understands how to partner with product management, UX, engineering and sales teams. Key Accountabilities and Responsibilities Product line positioning and messaging Develop selling collateral for customer segments and product lines Support content marketing and thought leadership projects Establish and maintain effective relationships with business stakeholders, internal and external resources Ability to learn key features and benefits of products to develop value propositions for buyer personas.
Ability to research, document and understand the competitive landscape Lead special projects as assigned by manager Ability to develop marketing plans that support product line growth Qualifications Bachelor's degree required in marketing, communications, business, or related field 8+ years of B2B product marketing experience Experience leading complex cross functional projects to successful outcomes Proven ability to think through business problems and develop action plans Experience working in entrepreneurial-driven, matrixed organizations and the ability to effectively manage competing priorities Critical thinking and the capacity for innovative and original thought with supreme attention to detail Excellent written and verbal communication skills Ability to work with global colleagues effectively so that individual work achieves maximum impact Experience in pharma, life sciences or healthcare is a plus Experience with the Pragmatic Institute product marketing methodology a plus Other Knowledge, Skills & Abilities A passion for technology, especially analytics, and an understanding of product marketing best practices Good judgement with the ability to make timely and sound decisions Ability to multitask and handle urgent interruptions with poise and professionalism Superior listener and communicator - strong oral, written, and active listening skills a must Strong interpersonal skills including appreciation and the ability to elicit collaboration from a wide variety of sources, including upper management, clients, and other departments Flexible to shifting priorities, demands, and timelines; able to react promptly and expertly to project adjustments and alterations Exercise both 'self-drive' and teamwork to get results in diverse, fast paced environments Strong international collaboration skills About ZAIDYN: ZAIDYN by ZS is an intelligent, cloud-native platform that helps life sciences organizations shape the future.
Its analytics, algorithms and workflows empower people, transform processes and unlock real value. Designed to learn and grow with our clients, the platform is modular, future-ready and fueled by global connectivity. And as more people engage, share and build, our platform gets smarter-helping organizations fuel discovery, connect with customers, deliver treatments and improve lives.
See why ZAIDYN is helping companies of all sizes gain fluency in the full spectrum of life sciences so they can move faster, together. Perks & Benefits: ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member. We are committed to giving our employees a flexible and connected way of working.
A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections. Considering applying? At ZS, we're building a diverse and inclusive company where people bring their passions to inspire life-changing impact in global healthcare and beyond. We are most interested in finding the best candidate for the job and recognize the value that candidates with all backgrounds, including non-traditional ones, bring.
If you are interested in joining us, we encourage you to apply even if you don't meet 100% of the requirements listed above. ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law. #LI-MM2
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
