Location: Lexington, AL
Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Work cross-functionally with leadership, sales, and divisions on development and execution of a go-to-market strategy. Obtain market and customer insight through a mix of formal and informal channels such as internal business reviews, qualitative and quantitative research and hands on customer interaction to inform marketing strategy and plans.
Alongside sales and marketing partners own execution of the annual marketing plan, sales force communication plan and calendar of events. Primary liaison between internal product divisions and stakeholders looking to reach this sales force Deploy successful marketing campaigns and own their implementation from ideation to execution. Lead marketing
projects and provide guidance to product divisions on product positioning, messaging, and development of sales tools. Collaborate in the development of new products, programs and services.
Compose, develop, evaluate, and conduct training on market segment to sales Collaborate, participate in, and coordinate promotional activities or trade shows. Review the competition and market trends to optimize and implement marketing initiatives. Share key insights with stakeholders. Identify needs for new products and services and makes recommendations to leadership. Build strategic relationships and partner with key industry players, customers and associations Prepare and monitor the marketing budget
on a quarterly and annual basis. Analyze budgets and financials to measure marketing programs performance and identify areas of opportunity.
Track & measure all initiatives, communicate results (sales results attainment, Medline brand equity, Medline brand penetration and market share). MINIMUM JOB REQUIREMENTS COVID-19 Vaccination Please be aware that Medline requires all employees starting in this position to be fully vaccinated against COVID-19. This position will require the successful candidate to provide proof that they are fully vaccinated by their start date. Medline is an equal opportunity employer, and will provide reasonable accommodations to those individuals who are unable to be vaccinated for COVID-19 consistent with federal, state, and local law.
Education Bachelor's degree in a business-related field. Work Experience At least 2 years of marketing or sales experience (ex. Understanding business priorities, developing marketing plans, defining communication message and developing content for both online and offline usage, track and measure results)Experience leading marketing campaigns that drive return on investment. Experience in creating and executing a full marketing plan for a business segment, including tracking and measuring outcomes.
Knowledge / Skills / Abilities Experience with project and program management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives). Experience defining problems, collecting data, establishing facts, and drawing valid conclusions. Ability to backss the landscape, understanding customer needs/priorities and skills to use that insight to develop innovative and effective marketing programs that generate sales. Ability to build diverse, collaborative relationships. Proficiency with Excel, Power Point, Word.
Willing to travel up to 30% of the time for business purposes (within state and out of state). PREFERRED JOB REQUIREMENTS Education Master's degree. Experience Experience in healthcare, supply chain and marketing in another B2B industry preferred. At least 4 years of marketing or sales experience (ex. Understanding business priorities, developing marketing plans, defining communication message and developing content for both online and offline usage, track and measure results)
to more than 1 million designs by independent artists from around the world. As a Senior Analyst , you will become an integral part of our centralized data analytics community, fosteringcollaboration, learning opportunities, and thought partnership among fellow analysts and data scientists.
You will be dedicated to the Spoonflower business and be working closely with stakeholders across Performance Marketing and Merchandising. You will identify key metrics and attributes that drive profitability and growth, positioning our stakeholders as a world-class data-driven team. This role is part of Shutterfly's Growth Analytics team. What You Will Do Here: Act as the data and analytics expert
and process owner within a cross-functional team. Address measurement and data integration inquiries by defining the analytics approach. Retrieving and manipulating necessary data and delivering actionable insights.
Design measurement frameworks and KPIs for website and business performance initiatives, including the creation and automation of reports using Lookr, Power BI, or similar tools. Create analytics and insights along the entire customer journey, combining performance across different marketing channels (e. g. which paid performance marketing programs drive the most email signups). Support Growth, Marketing, and Brand Marketing teams in the design and performance measurement
of webpages (e. g. custom landing pages). Provide email and SMS channel analytics reporting and insights.
Support new product launches by providing end-to-end insights into consumer behavior along the marketing funnel (e. g. which SEM keywords bring customers to our site, what pages do they visit, what CTAs do customers click on, where do customers drop off). Assumes the role of an internal consultant on various paid performance marketing programs' performance and ROI. Identify trends and impacts from competitive activities. Support the design of A/B testing programs to ensure accurate measurements of results. Cultivate and maintain relationships with stakeholders at all organizational levels to ensure successful data-driven initiatives.
Foster data literacy and create a positive learning environment around analytics, data science, and data visualization, actively mentoring junior analysts and providing guidance and thought leadership. Skills You Will Bring: Minimum of 5+ years of progressive experience in an analytical role. Experience with utilizing Adobe Analytics to track, measure, and analyze website and digital campaign performance metrics. Develop, maintain, and enhance dashboards and reports using Adobe Analytics to provide actionable insights to stakeholders.
Working knowledge of essential analytics principles, including lift study, digital/web/app analytics, cohort analysis, and attribution. Knowledge of adtech and digital tracking as plus. Proficiency in Excel; Strong SQL skills (aggregate functions, joins, etc. ); Experience working with enterprise data visualization tools such as Lookr, Power BI, and Tableau with the ability to handle complex datasets. Strong knowledge of A/B testing analysis and tools, test design best practices, and advanced understanding of concepts in probability and statistic Curiosity about factors driving business trends, coupled with an understanding of standard e Commerce and performance marketing metrics.
Self-starter mindset, taking ownership of your domain and establishing efficient processes for handling requests. Demonstrated capacity to learn on the fly. Effective communicator who sets clear expectations, anticipates questions, and proactively addresses concerns. Bachelor's degree in a quantitative field preferred. A Masters' degree is considered a plus. Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it's the right thing to do for our business and for our people.
Learn more about our commitment to Diversity, Equity and Inclusion at Shutterfly DE&I. The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations. California: [$101,800 -144,850], Connecticut, New York, and Rhode Island: [$101,800-133,450], Colorado and Washington: [$101,800-122,550] and Nevada: [$96,600 -133,450]. PDN-9a8ece01-e6d8-4e6f-83eb-affd123e11e8
