Location: Minnetonka, MN
Company: Unitedhealth Group
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
reflect and recharge. The manufacturer’s signature brands include Belgard® and Echelon® hardscape and masonry materials; Barrette Outdoor Living® and Moisture Shield® fencing, decking and railing; Sakrete® and Amerimix® packaged concrete and mortar; Techniseal® sands, jointing technologies and surface protectors; Pebble Tec® pool finishes; plus popular brands of landscape and gardening materials.
Job Summary The Marketing Coordinator is responsible for supporting the marketing efforts of the Belgard brand. The marketing coordinator will work closely with marketing, sales, operations, IT, and agency partners to execute our multi-year brand strategy and annual marketing plans to continually
drive brand awareness, engagement and conversion as defined by KPIs. Responsibilities Content and Brand Communications Assist with development of, and monitor adherence to, brand standards Identify opportunities to capture content that elevates and supports the Belgard brand Work with content team on the content submission process to identify opportunities for the capture of images and videos Partner with Sr Brand Manager and content team to brainstorm creative ways to capture and utilize shared content to communicate our brand promise Support Trade Show Manager with development of branded tradeshow and event messaging, content and execute vision Support internal communications team with updates
on the brand and key activations Work with sales and brand leads to assist with training content and curriculum with Power Points, videos, and internal updates Assist with collateral design and production and digital asset management system maintenance Responsible for internal Marketing landing page accuracy and reporting for the brand Digital Marketing Assist with ongoing website updates, upgrades, and maintenance and track progress Create meaningful customer journeys and campaigns that drive customers through the lead pipeline Assist with development, execution, and tracking for branded e-newsletters Digital campaign tracking and reporting Assist with SEO and SEM campaign support as needed Brainstorm and identify opportunities to drive traffic to and Rooms.
Brand Support Brainstorm with Sr Brand Manager to outline tactics to achieve defined KPIs Liaise with various agencies, ensuring adherence to schedules, budgets and project objectives Assist with creating reports and presentations for KPI tracking, campaign updates and key initiatives Project management updates and tracking Scheduling monthly and quarterly agency meetings Requirements Bachelor’s degree or advanced degree in marketing, communications Minimum 2 years brand, marketing or channel experience Organizational skills and ability to manage multiple projects simultaneously Excellent communication skills demonstrated through clear, concise verbal and written communication Ability to maintain good working relationships with customers, team members, external business partners and third-party vendors Adept in Microsoft Office Suite Ability to travel up to 10% What CRH Offers You Highly competitive base pay Comprehensive medical, dental and disability benefits programs Group retirement savings program Health and wellness programs A diverse and inclusive culture that values opportunity for growth, development, and internal promotion About CRH CRH has a long and proud heritage.
We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of large international organization. If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application.
Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest! Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer. EOE/Vet/Disability--If you want to know more, please click on this link.
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
