Location: Millbrae, CA
Company: Cadence Millbrae
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Our advanced global processing network, Visa Net, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The companys dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere.
As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team
of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.
Youre an Individual. Were the team for you. Together , lets transform the way the world pays. Job Description and Responsibilities As a product marketing director at Visa, you will be the glue that binds our product strategy to the strategy and tactics needed to drive commercial success, ultimately delivering measurable outcomes. You will be an evangelist of Visas products and solutions
to our customers, and you will play an integral role in the lifecycle of Visas product and solutions portfolio.
You will be expected to work cross-functionally to develop a deep understanding of our audiences, solutions and use cases, including: Knowing and understanding our clients better than they know themselves, including what they need and how they make their buying decisions Having extensive insights on our competitors, what they are doing today and where they are going in the future Developing a deep understanding of market dynamics - including consumer needs and trends In collaboration with our global and regional marketing and communications teams, you will lead accountability for building comprehensive, data-driven marketing programs that drive awareness, interest, and demand, and implementing those programs in partnership with regional Product, Sales, Marketing and Communication teams.
Attention to detail and eye for quality are critical to your success and are imperative in your ability to represent the brand in everything from product development and design to communications. Further, you will take a leading role in defining how we will measure progress in this area, partnering with both business partners and the Insights & Analytics teams to define and initiate measurement disciplines.
Key Responsibilities: Yoi will lead development of marketing strategies, working closely with all regional and global teams to engage our clients and deliver against Visas business and marketing goals Be the expert on our buyers, and their advocate inside Visa -- who are they, how they buy and their key buying criteria and then synthesizing the deep insights to develop value propositions and messaging You will develop marketing that frames value propositions, sets forth positioning and messaging, and activation strategies You will direct and manage agencies to accomplish strategic marketing projects to support the business Partner with Communications and Regional teams to identify & pursue priority opportunities to support the growth of our Buyer and Seller Solutions You will work closely with internal stakeholders to align on shared strategy and approach to educating decision makers and influencers.
Build supporting marketing collateral to enable those plans. Partner with our marketing and communication teams to position Visa as a leader in the payments industry You will continuously review market landscape and recommend, develop, and implement new creative approaches to growing the Visa business Be a Visa brand advocate, working across Brand, Product, UX/UI and sales teams to develop and integrate prominent Visa branding that enhances the customer experience and helps drive attribution back to Visa for helping deliver the experience You will develop sales enablement and audience educational content to support Visa regional sales and partners sales teams Qualifications Basic Qualifications: 10 or more years of work experience with a Bachelors Degree or at least 8 years of work experience with an Advanced Degree (e.
g. Masters/ MBA) with focus in the field of product marketing. Preferred Qualifications: 10-12 or more years of work experience with a Bachelors Degree or 8-10 years of experience with an Advanced Degree (e. g. Masters, MBA) 8+ years progressively responsible business experience in Product Marketing, ideally related to payments technology You are a strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, and urgency You are customer-focused mindset, with a demonstrated track record of discovering key insights and using them to advance business outcomes Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world Strong planning, organizational and problem-solving skills Solid financial and analytical acumen with strong ROI orientation Proven ability to implement strategic initiatives with efficiency, professionalism and with demonstrated trouble shooting / problem solving skills.
Additional Information Visa has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees and visitors.
As a condition of employment, all employees based in the U. S. are required to be fully vaccinated for COVID-19, unless a reasonable accommodation is approved or as otherwise required by law. Work Hours: Varies upon the needs of the department Travel Requirements: This position requires travel 5-10% of the time. Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, interaction, national origin, interactionual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law. Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
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