Location: Union City, CA
Company: Terpene Belt
Word Press e-commerce environments. This position requires a strategic thinker with a proven track record in e-commerce operations, user experience, content strategy, email marketing, social media management, paid performance marketing, and search engine optimization.
Key Responsibilities: E-commerce Strategy and Planning : Work closely with the executive team to develop and execute a strategic marketing plan for the successful launch and ongoing optimization of e-commerce websites across multiple brands. Collaborate cross-functionally to align marketing strategies with the overall business objectives of TBF. Digital Marketing: Lead the development, deployment, and optimization of Hubspot
driven digital marketing campaigns, including email, landing pages and social media. Utilize SEO, SEM, email marketing, and social media to drive traffic, conversion, and revenue.
Maintain a content calendar that supports e-commerce strategies on various formats (e. g. emails, landing pages, blog posts, etc. ) Customer Acquisition and Retention: Implement strategies to attract and acquire new customers while fostering loyalty and retention. Analyze customer data and market trends to identify growth opportunities and areas for improvement. E-commerce Operations: Oversee day-to-day e-commerce operations, including customer service. Ensure a seamless and positive online shopping experience
for customers. Analytics and Reporting: Establish key performance indicators (KPIs) and regularly analyze and report on the effectiveness of marketing campaigns and advertising spend.
Use data-driven insights to optimize marketing strategies and improve overall e-commerce performance. What we will bring to the partnership: Securing entry into an fast-growing startup with unlimited opportunities for growth Opportunity to be part of a forward-thinking company and a dynamic team and help us build the Marketing Organization and launch our E-Commerce platform Industry training and mentorship: Learning the flavor and fragrance and cannabis industry from subject matter experts and market leaders Marketing mentorship: Learning B2B marketing from subject matter experts and startup veterans Access to an ever-growing set of Marketing resources: tools, systems, process and structure Please submit your resume, cover letter through this platform or to.@.
In your cover letter, highlight your successful experience in launching and managing Wordpress and hubspot driven e-commerce platforms. Required Skills What you will be bring to the partnership: 7+ Years as an e-commerce marketer managing a multi-million-dollar e-commerce business, with a proven track record of delivering revenue/profit targets, particularly in a startup environment.
In-depth knowledge of digital marketing channels, SEO, SEM, and e-commerce best practices. Strong experience with managing Word Press e-commerce sites and proficiency in Google Ad Words. Proficiency in Hub Spots marketing software preferred Strong analytical skills and proficiency in using data to drive decision-making. Strong project management skills with the ability to manage multiple projects simultaneously Impeccable attention to detail Excellent leadership and communication skills, with the ability to collaborate effectively across teams.
Bachelor's degree in Marketing, Business, or a related field; MBA preferred. Passion for an entrepreneurial career path and for innovative marketing solutions. About Terpene Belt Terpene Belt Farms is the leading manufacturer of complete cannabis essential oils (complex terpenes). Steam-distilled and cannabinoid-free, our Fresh Never Frozen California essential oils capture the spirit of the plant and carry the terroir of the land. We provide a scalable supply chain and power formula standardization for the nation's top brands. Benefits Medical Dental Vision Cell reimbursement Equal opportunity employer Terpene Belt Farms is an equal opportunity employer, and do not unlawfully discriminate against, make employment decisions, or permit harassment based on perceived or actual race, color, religion, interaction, national origin, citizenship, immigration status, marital status, age interactionual orientation, gender identity characteristics or expression, disability, medical condition, U.
S Military or veteran status, salary history, or any other basis protected under federal, state, or local laws, regulations, or ordinances. TBF is committed to complying with all applicable laws providing equal employment opportunities, including by not limited to the Fair Pay Act, FEHA, and all applicable laws and ordinances regarding conviction and arrest history.
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Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
