Location: San Francisco, CA
paid via Gusto (or, Members) more confidence to manage their work and money, by helping them get their money as soon as possible and access tools that make their money work as hard as they do. We are looking for a strategic, growth focused marketing leader with B2B2C or B2C financial products experience to increase adoption of Gusto Wallet, our mobile app, and our financial products.
You will create and lead our marketing practice and team, growing a business focused on the millions of employees and contractors that utilize the Gusto platform. This is a key leadership position within the Gusto Wallet team. You’ll partner closely with our Product, Design, and Engineering teams and be responsible
for ambitious targets and pushing the envelope to unlock conversion at scale and ROI. You’ll combine product thinking, data analysis, segmentation, GTM planning, and positioning to define how we bring new and existing product offerings to market and use data to demonstrate the success of your work.
To start, you will be responsible for incubating and directly performing a broad variety of marketing strategies and tactics. You will be very hands on, while you hire and build a high performing team. The ideal candidate for this role will have at least 8 years of experience in either growth, product marketing, or demand generation roles in a B2C Fin Tech or another high-growth startup. You
should have a strong understanding of both qualitative and quantitative marketing strategies and tactics and be able to lead with a growth-mindset and adapt in a fast-paced environment.
This role will report directly into the Head of Members at Gusto. What you’ll do day-to-day: Develop, plan, own and execute a holistic marketing strategy for Members, including positioning and messaging that drives action Combine this positioning and messaging with end-to-end B2C growth tactics and marketing campaigns across multiple channels - including website, mobile app, email, push, content marketing, and more Own responsibility for increasing product adoption, growth, and retention and report on your data regularly.
Build and analyze data reports tracking conversion in our adoption funnel, as well as CAC and LTV performance Communicate and report on KPIs, campaign performance and use data-driven insights to identify opportunities for campaign optimization and improvement Understand customer needs through market analysis, surveys, interviews, and product usage data. Use understanding to impact strategy Influence the product roadmap by continually refining and synthesizing your understanding of the market and customers we serve Evaluate use of tools and channels and increase efficiency and performance Develop and maintain a deep understanding of the competitive landscape, industry trends, and customer needs to inform product positioning, marketing strategy and messaging Manage allocated marketing budget and identify resources to maximize performance What were looking for: 8+ year track record developing winning B2B2C or B2C marketing strategies for disruptive products in a rapidly growing startup environment.
Fintech and mobile app experience, with strong customer and lifecycle marketing focus, is a strong plus Proven ability to drive business growth through acquisition and retention marketing tactics across multiple marketing channels such as email, push, and in-product placements Self starter with a builder mindset who gets things done.
You can work individually and enjoy collaboration with others. We will expect you to roll up your sleeves and work hard to provide feedback and get the job done Bias for speed. We move very quickly, and will expect you to set a similar pace A high bar for quality and strong attention to detail. You can dive into the weeds and pick up on the seemingly small, yet important, details to make sure your work product is unparalleled Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results on time and on budget A product mindset and track record of tight collaboration with product teams Strong analytical approach to funnel metrics, measurement and campaign performance Outstanding talent magnet who fosters career growth and attracts top talent to a high-performing team An influencer that can work well with various groups and levels of the organization Excellent written and oral communication skills, including editing others’ work, and coaching others’ presentations Our cash compensation range for this role is between $169,000 - $199,000 in San Francisco & New York or between $144,000 - $169,000 in Denver.
Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above. J-18808-Ljbffr For more details: jobs-search. org/finance_san-francisco-c426440/head-of-marketing-members-segment-san-francisco_i1974340697
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