Location: Oceanside, CA
Company: Nitto Hydranautics
are currently in use on seven continents throughout the world for diverse applications such as seawater desalination, industrial high-purity water, surface water treatment, waste water treatment and specialty process applications. POSITION OVERVIEW: Under general executive supervision, manages the marketing activities of Hydranautics to optimize the market selection and promotion of the Area/Global Niche Top strategy.
The position oversees the promotion and market positioning of products including MF, UF, NF and RO, as well as services related to these products. The Director shall oversee the development and implementation of technical and commercial information. The Director will have
strong working relationship with experts in the Membrane market and will have up-to-date knowledge of industry trends and competitor activities and develop strategies to commercialize our products in these evolving markets.
PRINCIPAL DUTIES AND RESPONSIBILITIES: Work with the Division's executive management team to establish marketing strategy for Hydranautics existing and anticipated product portfolio and ensure that it is supported by other departments and regional offices. Partner with other departments to identify new products/services and develop/execute a plan to bring them to market in the agreed timeframe. Track and understand trends in key markets being addressed by Hydranautics
and communicate this information effectively to management with appropriate recommendations for action.
Lead core Product Marketing functions including competitive analysis, market fit, value proposals, product positioning and GTM strategy. Lead development of core product messaging and ensure that it is consistently adapted by regional offices and is in alignment with Nitto corporate messaging. Craft the vision and strategy for our brand and bring Hydranautics brand to life through marketing content, brand campaigns and other initiatives. Identify and investigate opportunities to develop new areas of growth and evaluate/develop these with the Technical and Planning Departments.
Create a framework to measure ROI effectiveness for brand initiatives, track results and continually optimize. Oversee the pricing strategy for our products and ensure that it is agreed by planning and is followed by regional sales offices. Develops product revenue and item level demand forecasts by market share, geography, media, and audience segments to support sales and inventory functions with Profit & Loss as well as strategic accountability. Conducts primary and secondary market research to understand and communicate customer requirements of clearly defined product specifications.
Partners with global marketing team, external vendors such as graphic artists and publication vendors to develop written graphic material, advertisements, and multi-media packages. Other duties as assigned. QUALIFICATIONS, SKILLS, EXPERIENCE: Bachelor's degree in Business Administration or Marketing or related field. 15+ years' directly related experience within a Global organization; or an equivalent combination of education and experience. Master in Business Administration (MBA), a plus. Ability to hire, train, develop, evaluate, lead, and direct work and discipline staff, taking corrective action as necessary on a timely basis and in accordance with company policies and Nitto's Business Conduct Guidelines.
Strong working knowledge of water treatment industry and market trends. Highly respected in the membrane industry. Solid ability to develop and conduct analytical evaluations of marketing information and develop brand strategies. Experience leading a marketing staff in the area of water treatment. Travel for extended periods and work with a flexible work schedule. Hydranautics offers a competitive compensation and robust benefits package which includes PTO, 12 company paid holidays, health/dental/vision insurance, HSA, FSA and more!
We believe diversity is key to our competitive advantage. All qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, ancestry, interaction, interactionual orientation, age, disability, marital status, domestic partner status or medical condition. We are proud to be a drug-free, E-Verify and EEO employer. Job Posted by Applicant Pro
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