Location: Woodstock, IL
Company: City Of Woodstock Illinois
internally by the City of Woodstock Marketing & Communications team to create synergy and greater efficiency. Under the direction of the Marketing & Communications Director, Executive Director-Business Development, City Manager and the Mayor and City Council, the Marketing Coordinator will help drive tourism, resident and business attraction by creating and implementing strategies to effectively tell the City of Woodstock's story and reflect the quality and integrity of the City of Woodstock and Real Woodstock Brands.
The City of Woodstock is a charming historic community of 25,630, located 55 miles northwest of Chicago on Metra rail. Listed on the National Register of Historic Places,
Woodstock is a community unlike any other boasting historic 19th century buildings, dining, entertainment, accommodations, specialty shops, professional services, art galleries and live theater.
The City employs approximately 340 (full, part-time and seasonal) employees in a variety of departments within the organization, such as Office of the City Manager, Building & Zoning, Economic Development, Finance, Information Technology, Human Resources, Public Library, Marketing & Communications, Opera House, Police, Public Works, and Recreation. Our employees work to serve the residents with responsive customer service and strive to make the City of Woodstock the best community it can be. Job
Summary The Marketing Coordinator will be responsible for creating and scheduling content distribution across all channels, developing and administering digital content designed to engage users and create an interactive relationship between consumers and the City.
The successful candidate must collect and review data and analytics from all platforms to develop more effective campaigns and digital marketing strategies. The ideal candidate will be eager to tackle the challenges of creating content that helps build brand recognition and engagement. The ability to communicate effectively in written and oral communications is also a must. The flexibility of work scheduling and the ability to work evenings and weekends to cover local events and/or attend meetings is required.
We are looking for highly motivated professional candidates with marketing industry experience and/or a degree in graphic design, digital marketing, marketing or communications. Essential Duties & Responsibilities are outlined on the attached position description Minimum Required Qualifications A Bachelor's degree in journalism, marketing, public relations, or related field. Three (3) to five (5) years of progressively responsible experience with demonstrated success in communications, media relations, public affairs, marketing, and digital communications strategy and administration.
Computer proficiency with various marketing/analytic programs, including but not limited to, MS Office, Suite, Adobe Creative Suites, Canva, Google Analytics, and Google Ads. Expert level experience in Adobe graphic design products with proven graphic design experience, photography and videography for social media content development. Preferred Qualifications Some direct connection to tourism or local government and knowledge of Northern Illinois and Southern Wisconsin media markets are preferred.
Understanding of tourism and municipal marketing philosophies and regulations around data protection and accessibility. Project management qualification. Google Analytics Certification. Previous use of program management software (such as Wrike). Digital Marketing certification. Salary & Benefits The position is a full time, non-exempt/hourly position with a starting pay rate of $29.60/hour (~$61,568 annually. ) Additionally, an excellent benefits package is provided including, but not limited to, group health insurance and IMRF pension. Deadline: Open until filled. Job Posted by Applicant Pro
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.