Location: Charlotte, NC
Company: Children Family Services Center
care about them converge, connect, and thrive. As a hub for creativity and a catalyst for growth, Mc Coll Center is committed to putting artists first, supporting them throughout their careers with artist studios, access to modern equipment and tools, entrepreneurship programs, and 5,000 SF of gallery space to exhibit and sell work.
As a team, we embrace diversity, equity, inclusion, and access as core values and a strategy to advance artists and community. We strive to create a welcoming space for everyone by respecting the creativity, ideas, beliefs, cultures, identities, and lived experiences of all artists, volunteers, stakeholders, visitors, staff, and partners. THE OPPORTUNITY You
will join an adaptive, creative, and bold team, dedicated and passionate about supporting artists and engaging people who care about them. Successful candidates will be just as committed and dynamic and will contribute to the team's success while identifying ways to grow professionally.
This opportunity is for a candidate who has management experience, is a generalist in marketing, and has the desire to grow their leadership experience to assume responsibility for a department. Mc Coll Center is committed to investing in the Sr. Marketing Manager's growth through professional development opportunities and offers flexible work and excellent benefits. The Sr. Marketing Manager is responsible
for all facets of the marketing and public relations efforts. They are a proficient reader, writer, and editor.
Successful candidates will be efficient, decisive, and organized planners who are cooperative, flexible, and excited about managing and executing processes and projects. The Sr. Marketing Manager will report to the President + CEO and VP, Creative Director to create the strategy and executable plans to maintain and grow our presence in Charlotte and beyond. RESPONSIBILITIES Internal Leadership + Management Develops and directs strategic marketing and PR plan and budget in partnership with President + CEO and VP, Creative Director on goals and deliverables, including Mc Coll Center's website, zine, print materials, social media, and app.
Determines key deliverables and actively works to achieve goals, including monitoring metrics, progress, and meeting deadlines. Collaborates with the team to identify relevant, useful, and custom content and messaging with intentional and genuine action based on our values in diversity, equity, inclusivity, and accessibility. Interprets staff and departmental marketing needs to produce engaging and informative content in a consistent voice, including articles and blog posts for the website, app, and email newsletters, donor and stakeholder updates, and program and event listings, optimizing content for SEO when appropriate.
Provides insights by actively engaging in all programs and services, developing a broad and deep knowledge of all facets of the organization, including philanthropic efforts. Leads by example through hard work, intention, accountability, and integrity to ensure team and contractors deliver on goals and adhere to brand and style guidelines. External Relations Understands or is able to connect with the local and regional creative community and strives to put artists first.
Actively seeks and secures the organization's press, media, and newsworthy opportunities for both owned and external channels and platforms. Maintains curiosity, connectedness, and engagement, always seeking obvious, nuanced, and not-so-obvious ways to increase connections, reach, and engagement with Mc Coll Center audiences. Represents Mc Coll Center at public functions and donor-related events, as needed; assumes other responsibilities necessary for achievement of communications, philanthropic, and programmatic goals, including special event support. Works with managers to create an individualized professional development plan to identify growth opportunities and to stay abreast of best practices in marketing and PR.
Serves as a connector invested in bringing Mc Coll Center, artists, and audiences together to support our vision. QUALIFICATIONS The ideal candidate will have three to five years of marketing, digital media, PR, and/or advertising experience with prior management experience. Minimum of a bachelor's degree in marketing, journalism, English, or related degree or equivalent combination of education, training, and experience required. Demonstrated ability to work in a team, collaborate, and manage projects to completion.
An outgoing, confident personality who can work effectively in challenging situations and with people under strict deadlines. Emotional intelligence, interpersonal, oral, and written communication skills. Experience with or a passion for the arts and creativity. Working knowledge of Microsoft applications. Ability to attend Mc Coll Center events during evenings and weekends as needed. The COVID-19 vaccination and boosters are required as a condition of employment. COMPENSATION + BENEFITS Salary range: $47,000-55,000 annually. Mc Coll Center offers full-time employees a comprehensive benefits program including medical, dental, vision, life, paid time off, and a 403(b)-retirement plan with a match.
This position is based at Mc Coll Center and is eligible for flexible work benefit after 90 days of successful employment. NO CALLS, EMAILS, OR VISITS, PLEASE. For immediate consideration, please formally apply online and provide a resume and cover letter. The above statements are intended to describe the general nature and level of work being performed by people assigned this job classification. They are not to be constructed as an all-inclusive list of all duties, skills, and responsibilities of people so assigned.
Mc Coll Center will engage in an interactive process with employees requesting medical or religious accommodations. Mc Coll Center is an equal opportunity employer. It is our policy to abide by all federal, state, and local laws prohibiting employment discrimination based solely on a person's race, color, religious creed, interaction, national origin, ancestry, citizenship status, pregnancy, physical disability, mental disability, age, military status, marital status, registered domestic partner status, gender (including interaction stereotyping), medical condition (including but not limited to cancer related or HIV/AIDS status) interactionual orientation, or any other protected status except where a reasonable, bona fide occupational qualification exists.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and PR (Public Relations) jobs involve the promotion of products, services, or brands to connect with target audiences and build favorable public images. Marketing employs strategies to boost sales and market presence through advertising, market research, and campaign management. In contrast, PR focuses on maintaining a positive reputation through media relations, crisis management, and event coordination. Both fields require creativity, communication skills, and the ability to adapt to rapidly changing trends. These roles are pivotal in shaping a company's outreach and ensuring customer engagement in competitive markets.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
