Digital Marketing Manager | Milford, DE

Detailed Information

  • Location: Milford, DE

  • Company: Hertrich Family Of Automobile Dealerships

marketing strategy, systems and analytics from planning to execution & measurement for our family-oriented company. Hertrich Family Offers · Competitive Salaries · Medical, Dental, Vision, Disability, Accident, Cancer & Life Plans · Paid Vacations · Paid Holidays · Paid Personal Days · 401K with Employer Match · Employee Purchase Discounts Digital Marketing Manager Roles & Responsibilities include but are not limited to: · Translate digital business strategy and marketing vision into successful, results driven marketing execution · Work closely with marketing account management to architect digital experiences that deliver on marketing goals · Manage, optimize, and grow ROI for paid advertising

campaigns in Google, Bing, Linked In, You Tube, Facebook etc.

· Responsible for 25 Automotive retail websites: maintenance, design updates, inventory, performance tracking, UX and Conversion · Strong CRM administration skills and reporting of campaign, opportunity, website, and social media results.

· Ability to implement and maintain local SEO/SEM: Google My Business, Analytics and general website SEO as needed. · Oversight of Call Tracking systems and understands digital workflow of dealer inventory · Supports Marketing Tech efforts and stays abreast of new technologies and existing technologies which may impact marketing programs · Responsible for all digital marketing projects

hitting deadlines while ensuring that all work exceeds expectations.

· Knowledge of manufacturer, state, and federal advertising guidelines Digital Marketing Manager requirements: · Associate Degree or higher required · 2+ years of Digital Media management experience with a focus on automotive retail preferred · Proficiency in Google Analytics, Excel, Power Point, HTML a must · Strong knowledge of Automotive Vertical, SEM, SEO, Website Platforms and supporting technologies · Must be self-starter able to work under pressure, meet deadlines and be flexible in working on multiple projects simultaneously · Must be a team player and be able to interact and communicate clearly will staff at all levels across the organization · Basic graphic editing and optimization skills.

· Work with planning, workflow, or project management tools a plus · Commitment to Hertrich core company values. " Offers of employment are conditional. Candidates must successfully complete a Pre-Employment Drug Screening, Criminal Background Check, and Motor Vehicle Record Check. A criminal record will not automatically disqualify an applicant from employment. We are a drug-free workplace. We are an EEO/ AA employer. Job seekers will be given consideration without regard to their disability or protected veteran status. " Job Posted by Applicant Pro

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