Location: Louisville, KY
Company: Leap
x is a Leap Group company. When joining Leap Group, you're joining a team that is passionate, innovative, and connected. Some words we've heard our teammates use to describe our culture are welcoming, collaborative, flexible, and dog-friendly (warning: your interview may be accompanied by a wagging tail).
We give our team the ability to make an impact with clients, while expanding their experience and depth of knowledge in the process. We like to show our appreciation for everything our teammates do by offering supportive and inclusive benefits that allow them to thrive. This includes things like: Remote work options Autonomy and flexibility Unlimited PTO and Summer Fridays Paid maternity
and paternity leave Company-paid access to coaching and therapy 401k plan with 1:1 access to investment advisor Company profit sharing Health, dental, vision, and ancillary benefits Paid professional development opportunities DIVERSE AND INCLUSIVE MARKETING COMES FROM DIVERSE AND INCLUSIVE TEAMS We recognize our teammates are our greatest assets in helping our clients market less and matter more.
Diverse backgrounds, opinions and perspectives on our team allow us to expand our own perspectives and, in the process, create solutions that are innovative, creative, and strategic. We're constantly working to transform our agencies and industry into spaces that are more diverse, equitable,
and inclusive, and we welcome the addition of YOUR unique voice and perspective.
Don't forget to ask us about our focus on diversity, equity, and inclusion during your interview. WHO IS THE MARKETING ANALYST? You are a specialized market analyst who leverages business and consumer behavior knowledge to inform the creation of digital marketing strategies and tactics. You are passionate about data, with a keen ability to synthesize large data sets into clear and concise reports that can be easily understood by non-specialists. This requires strong communication and critical thinking skills to bring actionable insights to our clients. In this role, you can expect to: Analyze and report on digital marketing campaigns, including email, social media, and display advertising Create detailed reports about market trends based on data insights from surveys and other sources.
Assist in developing marketing strategies that incorporate new technologies such as mobile devices or social media platforms. Develop and implement A/B testing and optimization strategies for digital marketing campaigns Use data analysis tools to track and measure the performance of digital marketing campaigns Collaborate with the marketing team to develop and implement digital marketing strategies to achieve business objectives Create and maintain dashboards and reports to communicate digital marketing performance to stakeholders Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing WHAT DO YOU NEED?
2+ years of marketing analytics experience, including experience in the following platforms and tools: Google Analytics 3 and 4, Google Tag Manager, Google Search Console, Google Data Studio, Google Ads, Microsoft Ads, Bing Webmaster Tools, Sem Rush, Moz, Meta for Business, Twitter Ads, Social Listening Platforms such as Brandwatch or Netbase, Data Visualization Platforms such as Looker Studio, Ninja Cat, Tap Clicks, Datorama, or Tableau, Marketing Automation Platform such as Hub Spot or Salesforce Foundational knowledge of marketing concepts, platforms, and practices Strong data analysis skills and problem-solving capabilities Excellent collaboration and communication skills, and the ability to work effectively across various levels/departments Willingness to travel for in-person client meetings a few times per quarter Important note: if you think you have what it takes to be a great Marketing Analyst but don't necessarily meet all of these qualifications, please still apply!
While we work hard to eliminate unnecessary requirements from our job ads, our teams and needs are constantly evolving, and we'd always love the opportunity to connect and see what might be a fit. WHERE IS THIS ROLE? Leap Group has a footprint in the Midwest, with offices in Louisville, KY, Cincinnati, OH, and Indianapolis, IN. While this role is open to remote candidates, strong preference will be given to those in our footprint. CHECK US OUT To learn more about our agencies and work, visit ACCOMMODATION REQUESTS LEAP complies with the ADA and ADAAA.
If you need reasonable accommodation to apply, interview, or do the job, please send an email to our Human Resources Manager, Chelsea, at xyz X@ so that we can evaluate your accommodation request. Job Posted by Applicant Pro
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
