Location: San Francisco, CA
and taking a customer-centric approach to security operations. The ideal candidate excels at translating technical concepts into human language to “make it make sense” for internal stakeholders and external buyers by communicating a clear and cogent value story.
What Youll Do Build and execute a strategy that empowers others to communicate our product value proposition at scale, partnering with Product, Marketing, Sales Engineering, Revenue Enablement and Services. Manage and evolve Blink product demonstration instances to support product storytelling for different audiences (i. e. industries, segments and geographies). Partner closely with Sales Engineering on Value Engineering - particularly
with building ROI, Business Case and Value Realization models to support pre and post sales motions. Deliver the technical content portfolio ranging from product demonstrations (internal and external), technical white papers and proposal responses that empowers Blink’s go-to-market teams to showcase the Blink product at scale and drive traction in a competitive marketplace.
Apply your technical knowledge and expertise to drive strategic initiatives across the business that require our internal go-to-market teams and partners to better understand the technical aspects of our platform. Your Background You’re a B2B cybersecurity product marketer or sales engineer looking to develop new skills
You’re a strong communicator, simplifier, and collaborator You’re a strategic thinker with a strong bias for execution You’re a story-teller who can craft messages that resonate, even with complex technical topics You’re builder who can design and run new processes Have a passion for building and scaling product businesses by identifying the intersection of customer pain points, market requirements, and product value Requirements and Skills 6-12 years of product marketing or sales engineering/technical sales experience in a B2B cybersecurity organization Strong communication, presentation, and writing skills Excellent verbal and written interpersonal skills Cross-functional demonstrated ability to work closely with teams outside of PMM such as product, engineering, PR, Demand Gen, Biz Dev, design, sales, support, and legal Experience developing messaging, positioning and product value propositions - with product demo or video creation experience preferred Project management skills to drive projects with multiple stakeholders, interdependencies and moving deadlines Analytical to analyze marketing, sales, and market data to measure marketing success Demonstrated track record of delivering results in high growth, innovative and fast-paced environments B2B Saa S product marketing experience preferred Experience with sales or marketing technologies a plus J-18808-Ljbffr For more details: jobs-search.
org/marketing_san-francisco-c426440/product-marketing-lead-san-francisco_i1971801259
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