Location: Atlanta, GA
and more who are delivering excellent work across diverse creative platforms, industries and borders to inform and enlighten. We are seeking a Brand Marketing Manager to lead our data-driven initiatives in a fast-paced and ever-changing environment. In this role, you will be involved in high-profile marketing campaigns, projects and events that support the AJC's launch of verticals: news, sports, politics, food and Black culture.
You'll assist in developing and executing brand marketing campaigns to drive brand perceptions, audience, revenue and community engagement. We're looking for a purposeful planner, collaborative communicator and excellent executor. You get things done, thrive
in a fast-paced environment, and can take ownership of projects while working collaboratively with others. You're always one step ahead, powered by proactivity, positivity, and a sense of passion for your work.
And you're described by others as being focused, fun and flexible. Please note: this person must be based in Atlanta, Ga. In this position you will: Lead, project-manage and execute brand marketing initiatives for the AJC's verticals to build brand and content awareness, and influence subscriptions. This includes developing and executing integrated marketing campaigns, promotions and community initiatives. Create and execute marketing project plans, timelines, milestones, deliverables,
roles/responsibilities and budgets as assigned. Reporting results after project completion.
Manage messaging strategy for a portfolio of products reaching different target audiences, launches of new products and/or repositioning of existing products. Act as a brand ambassador, ensuring brand architecture, positioning and design elements are established, up to date, and adhered to across the organization. Focus on reinforcing brand strategy and value propositions for our free and paid products through promotion of unique and distinct content. Support execution of media plans, buys and campaign assets for several media channels and contribute to media relations and community presence with events that align our brand and audience.
Work seamlessly and collaboratively, in a fast-paced environment, balancing multiple priorities and meeting demanding deadlines to achieve business objectives. Serve as primary liaison with internal stakeholders in a cross-functional environment. As projects merit, also serve as a liaison with external partner organizations, vendors and customers to ensure contractual obligations are met. Deliver creative thinking around the development of big ideas and new approaches, while keeping an eye on best practices and a keen understanding of traditional and emerging marketing channels.
There's one more important responsibility that comes with the job - you'll be a daily reader of The Atlanta Journal-Constitution and. What's In It For You? You'll be taking great care of representing our brand, so it's only fair we should take great care of you as well, with the kind of incentives that inspire you to do your best work. You'll be rewarded with highly competitive pay , plus other compensation perks you've come to expect (e. g. 401k + company matching, comprehensive medical benefits, etc. ) and others you may not (e.
g. extremely generous flexible time off, tuition reimbursement for academic pursuits, pet insurance and more.) Work/Life Balance. For us to be us, you need to do you. Job flexibility is central to our culture because team members have different working styles and important stuff going on outside the office, too. Smart and creative colleagues, plus ongoing learning opportunities. You'll have the tools and team you need to do your job well without a lot of red tape. Plus, we know how important it is for you to stay brushed up on your marketing knowledge and skills, so we invest in your ongoing training along the way to make sure you have what need to help you along your career path.
Boundless career opportunities for lateral and upward movement across a high-performing enterprise spanning diverse industries. You'll have the chance to learn and train so you can sharpen your skills and explore opportunities across the Cox family of businesses. In the future, you may have the opportunity to hone your marketing skills in other sectors where we operate like smart home automation, new forms of transportation mobility or esports. Qualifications Bachelor's degree in a related discipline and 6 years' experience in marketing or advertising fields, with specific experience in Brand Strategy or Brand Marketing with 1 year in a management or lead role OR MS plus 4 years of experience and 1 year in a management role OR 10 years with no degree.
Proven experience identifying target audiences, crafting integrated marketing plans and stewarding campaign development from start to finish. Experience analyzing data, making sense of metrics and generating campaign reports. Excellent written, verbal and presentation skills. Demonstrable experience working with internal and external creative teams.
Highly organized with strong project management skills. Ability to operate under pressure and within tight deadlines Self-motivated and entrepreneurial. Experience managing stakeholder relationships (internal or external) Demonstrable understanding of journalism standards and media ethics Additional Requirements: Tech-savvy - Comfortable with all Microsoft Office suite tools, along with creative design skills Occasional work on nights/weekends/holidays. Who We Are The Atlanta Journal-Constitution is the leading source - both in print and online - of news, information and advertising for metropolitan Atlanta.
Our mission is to report what's really going on in our community. We uncover the truth, protect the public's right to know and document our communities' moments, milestones and people. Every day, we inform and empower our readers who value credible and in-depth journalism - and by providing this important public service, we ultimately help to build a better Atlanta for the next generation. The Atlanta Journal-Constitution is a Cox Enterprises Company. About Cox We are the Cox family of businesses. We've been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us.
Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. We're also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. We're looking for the talent today who will be our leaders tomorrow.
Sound intriguing? Learn more about where we are today, where we hope you'll be going with us, and the common purpose that unites us at. About Cox Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today! Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).
For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, interaction (including pregnancy), interactionual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes. For more details: jobs-search. org/advertising_atlanta-c428354/brand-manager-ajc-atlanta_i1971854661
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