Location: San Francisco, CA
Company: Google
your deep understanding of " Key Opinion Formers" (KOFs or policymakers) into marketing strategies. You'll manage the Policy marketing research plan, focusing on the US while collaborating on global KOF audiences. This is a unique role with the obligation of looking across multiple products and policy topics.
You will manage the market research plan for the Policy marketing team with a specific emphasis on the US with strong collaboration on global KOF audiences. As a cross-functional thought partner, you will ensure our measurement strategies are focused on the most appropriate metrics to gauge the effectiveness of our Policy marketing. Know the user. Know the magic. Connect
the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental.
And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. The US base salary range for this full-time position is $126,000-$190,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum
target for new hire salaries for the position across all US locations.
Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google. Minimum qualifications: Bachelor's degree or equivalent practical experience. 6 years of experience either executing primary qualitative and quantitative research or directly managing third-party research agencies doing this work.
5 years experience working on policy/public affairs insights or political polling. Preferred qualifications: Experience working on a highly cross-functional team with ability to manage complex projects with multiple stakeholders and priorities Knowledge of Washington DC and the US political environment. Knowledge of policy in international and multinational (e. g. EU) policymaking processes. Knowledge of both qualitative and quantitative methodologies. Familiarity with current and emerging technology issue areas.
Excellent problem-solving skills that include the ability to see granular as well as big-picture opportunities. Responsibilities Define proactive research roadmaps that align to business objectives and work with several cross-product and cross-functional partners to align on the roadmap. Lead the research process from start to finish including designing an effective brief, managing Requests for Proposal (RFPs), onboarding research agencies, choosing methodology, executing the research, and distilling the data collected into impactful, actionable insights through narratives in a variety of formats (decks, sites, emails, presentations, etc.
). Develop insights from data (qualitative/quantitative) using a variety of internal and external sources and contribute provocative and unexpected insights that can only be found through an integrated data perspective. Share research findings and insights through presentations in forums large and small. Requisition #: 103147414417744582pca3lyuhf
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.