Location: San Francisco, CA
compelling and engaging content. You will oversee a team of content experts who collaborate cross-functionally to deliver a content strategy that aligns with Asana’s business objectives. This role is based in our San Francisco office with an office-centric hybrid schedule.
Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If youre interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements. What you’ll achieve Develop and execute a visionary content marketing strategy that drives revenue growth and nurtures customer
relationships for the long haul. Lead a dynamic team of content planners, writers, and social media marketers. Your role isnt just about managing; its about inspiring and mentoring to foster exceptional performance.
Act as the creative compass for content planning. Identify key themes, topics, and formats that support our marketing goals. Create content that informs, inspires, and engages our target audiences. Your toolkit includes research-driven playbooks, blog posts, social posts and stories, bylines, emails, web copy, videos, presentations, and more. Build out content distribution strategies that extend our reach and captivate audiences. Dive into data analytics to fine-tune content
for maximum impact on search engines and the user experience.
Continuously explore and experiment with new content formats, approaches, and channels. Actively drive the adoption of AI for content creation across the team to increase speed-to-market and creativity. Tailor our content strategy for key regions worldwide. Ensure messaging resonates with diverse audiences and suits regional nuances. Act as the guardian of our brand voice and ensure all content adheres to Asana’s written brand guidelines. All content should resonate with our style, quality, tone of voice, and messaging. Build and execute strategies alongside Global Campaigns, Product Marketing, Customer Marketing, Corporate Messaging, Comms/PR, Design, and other stakeholders.
About you 10 years of experience in content marketing with expertise in the enterprise technology or software industry. Proven experience leading and managing large teams. Ability to set strategy and be hands-on in the work. Exceptional written and verbal communication skills. Ability to interact with and across all levels of the organization. Creative thinker with a data-driven mindset. Ability to work collaboratively in a fast-paced, cross-functional environment. Proficiency with content management systems, marketing automation tools, and analytics platforms.
Strong project management skills. Experience with Asana is a plus. At Asana, were committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If youre interested in this role and dont meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role.
To ensure pay is fair and not impacted by biases, were committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $241,000 - $325,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively backssed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits.
If youre interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: Mental health, wellness & fitness benefits Career coaching & support Inclusive family building benefits Long-term savings or retirement plans In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations.
If youre interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. About us Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. J-18808-Ljbffr For more details: jobs-search. org/marketing_san-francisco-c426440/head-of-content-marketing-san-francisco_i1971738631
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