Location: San Jose, CA
interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity The Global Growth team at Adobe ensures customers achieve success relative to their intent and derive significant membership value, while delivering Adobe shareholder value seen in annual ARR growth and metric performance improvements. We are looking for a passionate operational leader to own strategic ARR driving initiatives for the Digital Media
business across Creative & Document Cloud! You will lead growth in Digital media through key growth business levers: promotional strategy, trial and free customer conversion, add-on/up-sell and customer retention.
This role will drive the strategic focus by using data insights as well as the GTM execution in partnership with teams across Adobe. What You’ll Do Function as a general manager, optimizing resources with the goals to deliver on annual and quarterly ARR targets Responsible for Go-To-Market execution and optimization to accelerate conversion, paid member expansion, retention and digital revenue growth Understand journey for paid and prospect customers and build insights using
data to build programs Collaborate with Product Marketing and Product teams to develop requirements for new technology initiatives that deliver conversion or retention benefit Partner with key cross-functional teams such as Product, Cloud Tech, , Analytics to resolve and launch new programs Present to Executive team to gain alignment and agreement on strategy and possible trade-offs What You Will Bring Proven experience (10+ years) as GM of a line of business – focused on driving revenue, KPI growth and achieving quarterly/ annual targets Customer-first orientation, with experience working on B2B products or services Deep understanding of digital business models and demonstrated impact creating and launching initiatives (products, experiences, tests, etc.
) to drive conversion, paid member value expansion and increase customer engagement and retention Fast learner, to get up to speed on Adobe’s unique marketing channels & funnels Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and evaluate outcomes Demonstrated success in fast-paced, complex, and dynamic environments, rapidly anticipating and adapting to shifting priorities Strong interpersonal skills. Enthusiastic, positive and creative attitude!
Our compensation reflects the cost of labor across several U. S. geographic markets, and we pay differently based on those defined markets. The U. S. pay range for this positionis $136,600 -- $297,600 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.
Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, interactionual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.
Learn more. Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email xyz X@ or call (408) 536-xyz X. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees. J-18808-Ljbffr For more details: jobs-search. org/advertising_san-jose-c426441/director-product-marketing-san-jose_i1971804103
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
