Location: Seattle, WA
and dis-information. We are deeply inspired by our mission, motivated by solving hard technical problems, and obsessed with our customers. Fulfilling our mission demands diversity of thought and experience, making diversity and inclusion core to our values and at the forefront of our hiring philosophy and day-to-day operations.
About the role We are looking for a Director or Product Marketing to lead our marketing positioning, messaging, and outbound marketing activities. You will be responsible for presenting our company and our product in ways that will strengthen our brand and boost sales. You should have a keen eye for compelling messaging, a profound understanding of marketing techniques,
and the ability to shape our marketing efforts by working closely with our Product Management and Sales teams. Your goal will be to develop and implement the most profitable plans to position and promote our products.
What youll do Collaborate: Coordinate with various internal teams (sales, product, c-suite, data science, engineering, and intelligence) to develop and implement marketing strategies. Strategize: Craft and implement effective product marketing strategies, including product launches, company announcements, partnership launches, pricing, and advertising. Message: Develop captivating messages and positioning for Pendulum’s products and implement this messaging across various
marketing channels, including social media channels, websites, and ad campaigns.
Highlights include: Translate and Tailor: Transform complex product information into compelling, easy-to-understand narratives that resonate with our customer base and broader market. Plan Product Launches: Collaborate with product development and sales teams to determine the most effective launch dates and optimize marketing strategies Represent: Identify key in-person engagements, symposia, conferences, associations, etc. and coordinate a successful Pendulum presence Create: Generate engaging content such as case studies, videos, website copy, and blog posts Measure: Evaluate marketing efforts using relevant KPIs and feedback from existing and prospective customers What Youve Done Experience: Proven experience as a Director of Product Marketing or similar role.
Design and Copywriting: A background that includes a strong track record of design and content generation. Market Analysis: Demonstrable experience in market analysis. Marketing Tactics: Familiarity with various product marketing tactics, such as integrated marketing campaigns. Web Analytics: Working knowledge of web analytics tools like Google Analytics and Web Trends. Communication: Exceptional communication skills with a keen eye for detail.
Industry Experience: Worked in a company with a Risk, Intelligence, Security, or Analytics product (preferred but not required) What We Offer Grow as a professional by working with emerging technologies in a high-demand industry segment Drive company direction at a company that encourages input from all levels to help shape our trajectory Experience working at a technology company in which the mission focus is on tackling one of society’s greatest challenges Learn from industry and government experts who value initiative and encourage innovation Enjoy the flexibility to work remotely, unlimited PTO, company (and two personal-choice) holidays Receive excellent benefits, including 100% employer-paid employee health premiums (50% for dependents), 401(k), and FSA J-18808-Ljbffr For more details: jobs-search.
org/advertising_seattle-c450390/director-product-marketing-seattle_i1970819069
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
